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Volume 15, Issue 4

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 15, Issue 4 (2009)

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Journal of Marketing Communications, Volume 15, Issue 4 (2009)

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Original Articles

Article

Fly-posting: An exploration of a ‘controversial’ medium

Iain R. Black & Iain Nevill

Pages: 209-226

Published online: 10 Sep 2009

AbstractforFly-posting: An exploration of a ‘controversial’ medium | Full Text | References | PDF (231.3 KB)

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Article

Effects beyond click-through: Incidental exposure to web advertising

Chan Yun Yoo

Pages: 227-246

Published online: 10 Sep 2009

AbstractforEffects beyond click-through: Incidental exposure to web advertising | Full Text | References | PDF (315.5 KB)

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Article

Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail

Clinton Amos & Audhesh Paswan

Pages: 247-265

Published online: 10 Sep 2009

AbstractforGetting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail | Full Text | References | PDF (161.2 KB)

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Article

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Ailsa Kolsaker & Nikolaos Drakatos

Pages: 267-280

Published online: 10 Sep 2009

AbstractforMobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness | Full Text | References | PDF (111.8 KB)

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Book Reviews

Book Review

Jenny Lloyd

Pages: 281-282

Published online: 10 Sep 2009

CitationforBook Review | Full Text | PDF (33.4 KB)

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Call For Papers

Journal of Marketing Communications

Pages: 283-284

Published online: 10 Sep 2009

CitationforJournal of Marketing Communications | Full Text | PDF (33.1 KB)

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Journal of Marketing Communications

Pages: 285-286

Published online: 10 Sep 2009

CitationforJournal of Marketing Communications | Full Text | PDF (33.5 KB)

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