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Volume 15, Issue 5

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 15, Issue 5 (2009)

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Journal of Marketing Communications, Volume 15, Issue 5 (2009)

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Articles

Article

Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites

Wonsun Shin & Jisu Huh

Pages: 287-310

Published online: 19 Nov 2009

AbstractforMultinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites | Full Text | References | PDF (140.8 KB)

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Article

IMC: Has anything really changed? A new perspective on an old definition

Edwina Luck & Jennifer Moffatt

Pages: 311-325

Published online: 19 Nov 2009

AbstractforIMC: Has anything really changed? A new perspective on an old definition | Full Text | References | PDF (138.9 KB)

4320 Views
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Article

An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study

Yuhmiin Chang

Pages: 327-343

Published online: 19 Nov 2009

AbstractforAn exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study | Full Text | References | PDF (109.4 KB)

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Article

MNE executive insights into international advertising programme standardisation

T.C. Melewar, D. Pickton, S. Gupta & T. Chigovanyika

Pages: 345-365

Published online: 19 Nov 2009

AbstractforMNE executive insights into international advertising programme standardisation | Full Text | References | PDF (213.5 KB)

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Book Review

The Encyclopaedic Dictionary of Marketing

Lynne Eagle

Pages: 367-368

Published online: 19 Nov 2009

CitationforThe Encyclopaedic Dictionary of Marketing | Full Text | PDF (31.9 KB)

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Call for papers

Journal of Marketing Communications

Pages: 374-375

Published online: 19 Nov 2009

CitationforJournal of Marketing Communications | Full Text | PDF (32.4 KB)

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