Journal of Marketing Communications, Volume 16, Issue 1-2 (2010)

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Journal of Marketing Communications, Volume 16, Issue 1-2 (2010)

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Marketing Communications in the Food Sector

Editorials

Editorial
Guest Editorial
Tino Bech-Larsen & Klaus G. Grunert
Pages: 1-3
Published online: 29 Jan 2010
First Page PreviewforGuest Editorial | Full Text | PDF (34.6 KB)
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Original Articles

Article
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification
Marieke L. Fransen, Machiel J. Reinders, Jos Bartels & Ruth L. Maassen
Pages: 5-20
Published online: 29 Jan 2010
AbstractforThe influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification | Full Text | References | PDF (117.5 KB)
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Article
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Laura Kazbare, Hans C.M. van Trijp & Jacob Kjær Eskildsen
Pages: 21-45
Published online: 29 Jan 2010
AbstractforA-priori and post-hoc segmentation in the design of healthy eating campaigns | Full Text | References | PDF (144.7 KB)
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Article
Do consumers prefer foods with nutrition and health claims? Results of a purchase simulation
Jessica Aschemann-Witzel & Ulrich Hamm
Pages: 47-58
Published online: 29 Jan 2010
AbstractforDo consumers prefer foods with nutrition and health claims? Results of a purchase simulation | Full Text | References | PDF (90 KB)
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Article
Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice
Monica D. Hernandez PhD & Sindy Chapa
Pages: 59-68
Published online: 29 Jan 2010
AbstractforAdolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice | Full Text | References | PDF (74.5 KB)
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Article
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image
Polymeros Chrysochou
Pages: 69-85
Published online: 29 Jan 2010
AbstractforFood health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image | Full Text | References | PDF (117.9 KB)
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Article
Communication on food, health and nutrition: A cross-cultural analysis of the Danonino brand and nutri-tainment
Malene Gram, Valérie-Inés de la Ville, André Le Roux, Nathalie Boireau & Olivier Rampnoux
Pages: 87-103
Published online: 29 Jan 2010
AbstractforCommunication on food, health and nutrition: A cross-cultural analysis of the Danonino brand and nutri-tainment | Full Text | References | PDF (116.3 KB)
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