Journal of Marketing Communications, Volume 16, Issue 3 (2010)

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Journal of Marketing Communications, Volume 16, Issue 3 (2010)

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Articles

Article
Marketing hedonics: Toward a psychoanalysis of advertising response
Laura R. Oswald
Pages: 107-131
Published online: 04 Jun 2010
AbstractforMarketing hedonics: Toward a psychoanalysis of advertising response | Full Text | References | PDF (439 KB)
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Article
Signaling trust in print advertisements: An empirical investigation
James E. Fisher, Brian D. Till & Sarah M. Stanley
Pages: 133-147
Published online: 04 Jun 2010
AbstractforSignaling trust in print advertisements: An empirical investigation | Full Text | References | PDF (590.2 KB)
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Article
The relationship between culture and advertising appeals for services
Kathleen Mortimer & Samantha Grierson
Pages: 149-162
Published online: 04 Jun 2010
AbstractforThe relationship between culture and advertising appeals for services | Full Text | References | PDF (96.2 KB)
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Article
The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
Bastian Mögele & Jöerg Tropp
Pages: 163-181
Published online: 26 Feb 2010
AbstractforThe emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements | Full Text | References | PDF (132 KB)
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