Journal of Marketing Communications, Volume 16, Issue 4 (2010)

Browse this journal
Sample our Engineering & Technology journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 16, Issue 4 (2010)

See all volumes and issues
Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Volume 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995
Download citations Download PDFs Download issue

Articles

Article
Skin color shades in advertising to ethnic audiences: The case of African Americans
Stevie Watson, Corliss G. Thornton & Brian T. Engelland
Pages: 185-201
Published online: 02 Mar 2010
AbstractforSkin color shades in advertising to ethnic audiences: The case of African Americans | Full Text | References | PDF (190.5 KB)
  • 1834 Views
  • 12 CrossRef citations
  • 0Altmetric
Article
The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Ruoh-Nan Yan, Jennifer Paff Ogle & Karen H. Hyllegard
Pages: 203-224
Published online: 30 Jul 2010
AbstractforThe impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel | Full Text | References | PDF (146.7 KB)
  • 2208 Views
  • 31 CrossRef citations
  • 0Altmetric
Article
Ad-induced affect: The effects of forewarning, affect intensity, and prior brand attitude
Sang Yeal Lee
Pages: 225-237
Published online: 26 Feb 2010
AbstractforAd-induced affect: The effects of forewarning, affect intensity, and prior brand attitude | Full Text | References | PDF (88.8 KB)
  • 1057 Views
  • 29 CrossRef citations
  • 0Altmetric
Article
Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics
Allan J. Kimmel & Anne-Françoise Audrain-Pontevia
Pages: 239-253
Published online: 30 Jul 2010
AbstractforAnalysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics | Full Text | References | PDF (109.2 KB)
  • 1017 Views
  • 45 CrossRef citations
  • 0Altmetric
Article
Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Nitha Palakshappa, Sandy Bulmer, Gabriel Eweje & Philip Kitchen
Pages: 255-268
Published online: 30 Jul 2010
AbstractforIntegrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand | Full Text | References | PDF (106.3 KB)
  • 535 Views
  • 3 CrossRef citations
  • 0Altmetric

Explore articles