Journal of Marketing Communications, Volume 16, Issue 5 (2010)

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Journal of Marketing Communications, Volume 16, Issue 5 (2010)

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Articles

Article
Modeling online advertising: A cross-cultural comparison between China and Romania
Ying Wang & Shaojing Sun
Pages: 271-285
Published online: 26 Feb 2010
AbstractforModeling online advertising: A cross-cultural comparison between China and Romania | Full Text | References | PDF (107 KB)
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Article
Broken (promotional) promises: The impact of firm reputation and blame
Ainsworth Anthony Bailey & Carolyn M. Bonifield
Pages: 287-306
Published online: 09 Sep 2010
AbstractforBroken (promotional) promises: The impact of firm reputation and blame | Full Text | References | PDF (153.7 KB)
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Article
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Alex Wang & Darrel D. Muehling
Pages: 307-324
Published online: 26 Feb 2010
AbstractforThe effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising | Full Text | References | PDF (210 KB)
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Article
Internal marketing as a change management tool: A case study in re-branding
Sherry Finney & Mette Scherrebeck-Hansen
Pages: 325-344
Published online: 19 Jul 2010
AbstractforInternal marketing as a change management tool: A case study in re-branding | Full Text | References | PDF (127.2 KB)
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Miscellany

Editorial Board
Page: ebi
Published online: 09 Sep 2010
CitationforEditorial Board | PDF (122.9 KB)
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