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Volume 19, Issue 5

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 19, Issue 5 (2013)

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Journal of Marketing Communications, Volume 19, Issue 5 (2013)

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Article

In Memoriam

Philip Kitchen Editor

Page: 307

Published online: 05 Nov 2013

CitationforIn Memoriam | Full Text | PDF (55.2 KB)

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Article

The effects of mood, gender, and ad context on type of elaboration and product evaluation

Sela Sar

Pages: 308-323

Published online: 12 Jan 2012

AbstractforThe effects of mood, gender, and ad context on type of elaboration and product evaluation | Full Text | References | PDF (827.6 KB)

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Article

The impact of technology on the Arab communication style and culture: Implications for marketing

Salma Ghanem, Morris Kalliny & Siham Elgoul

Pages: 324-340

Published online: 27 Feb 2012

AbstractforThe impact of technology on the Arab communication style and culture: Implications for marketing | Full Text | References | PDF (873.8 KB)

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Article

The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising

Mohamed M. Mostafa

Pages: 341-359

Published online: 02 Mar 2012

AbstractforThe persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising | Full Text | References | PDF (1.2 MB)

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Article

Understanding schema incongruity as a process in advertising: Review and future recommendations

Hye Jin Yoon

Pages: 360-376

Published online: 24 Apr 2012

AbstractforUnderstanding schema incongruity as a process in advertising: Review and future recommendations | Full Text | References | PDF (1.2 MB)

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Article

Switching before the pitch: Exploring television channel changing before the ads even start

Robert J. Kent

Pages: 377-386

Published online: 24 Apr 2012

AbstractforSwitching before the pitch: Exploring television channel changing before the ads even start | Full Text | References | PDF (343.7 KB)

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