Journal of Marketing Communications, Volume 21, Issue 2 (2015)

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Journal of Marketing Communications, Volume 21, Issue 2 (2015)

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Articles

Article
Friend-zone with benefits: The parasocial advertising of Kim Kardashian
Jennifer Anette Lueck
Pages: 91-109
Published online: 05 Oct 2012
AbstractforFriend-zone with benefits: The parasocial advertising of Kim Kardashian | Full Text | References | PDF (130 KB)
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Article
The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party
Jonas Colliander & Susanna Erlandsson
Pages: 110-124
Published online: 06 Feb 2013
AbstractforThe blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party | Full Text | References | PDF (133.2 KB)
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Article
Men and women watching and reading: Gender and information processing opportunity effects in advertising
Veronika Papyrina
Pages: 125-143
Published online: 06 Feb 2013
AbstractforMen and women watching and reading: Gender and information processing opportunity effects in advertising | Full Text | References | PDF (147.8 KB)
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Article
Consumer participation in virtual communities: The role of personal values and personality
Huynh Thi Xuan Mai & Svein Otta Olsen
Pages: 144-164
Published online: 06 Feb 2013
AbstractforConsumer participation in virtual communities: The role of personal values and personality | Full Text | References | PDF (232.7 KB)
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Book Review

Book Review
Integrated communications in the postmodern era
Sema Misci Kip
Pages: 165-166
Published online: 11 Mar 2015
CitationforIntegrated communications in the postmodern era | Full Text | PDF (31.2 KB)
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