Journal of Marketing Communications, Volume 21, Issue 4 (2015)

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Journal of Marketing Communications, Volume 21, Issue 4 (2015)

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Articles

Article
The Creative Code: A moderator of divergent thinking in the development of marketing communications
Mark W. Stuhlfaut & Kasey Windels
Pages: 241-259
Published online: 10 Apr 2013
AbstractforThe Creative Code: A moderator of divergent thinking in the development of marketing communications | Full Text | References | PDF (149.5 KB)
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Article
Corporate branding: Where are we? A systematic communication-based inquiry
Silvia Biraghi & Rossella Chiara Gambetti
Pages: 260-283
Published online: 14 Apr 2013
AbstractforCorporate branding: Where are we? A systematic communication-based inquiry | Full Text | References | PDF (471.2 KB)
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Article
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Jun Myers & Sela Sar
Pages: 284-299
Published online: 19 Feb 2013
AbstractforThe influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude | Full Text | References | PDF (288.9 KB)
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Article
Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?
Amy Stokes & Anna M. Turri
Pages: 300-315
Published online: 14 May 2013
AbstractforConsumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy? | Full Text | References | PDF (123 KB)
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