Journal of Marketing Communications, Volume 21, Issue 5 (2015)

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Journal of Marketing Communications, Volume 21, Issue 5 (2015)

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Articles

Article
Strategic IMC: From abstract concept to marketing management tool
Gayle Kerr & Charles Patti
Pages: 317-339
Published online: 20 May 2013
AbstractforStrategic IMC: From abstract concept to marketing management tool | Full Text | References | PDF (206.5 KB)
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Article
Beyond brand loyalty: Brand sustainability
Don E. Schultz & Martin P. Block
Pages: 340-355
Published online: 02 Sep 2013
AbstractforBeyond brand loyalty: Brand sustainability | Full Text | References | PDF (457.7 KB)
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Article
A content analysis of male roles in television advertising: Do traditional roles still hold?
Kendra Fowler & Veronica Thomas
Pages: 356-371
Published online: 12 Apr 2013
AbstractforA content analysis of male roles in television advertising: Do traditional roles still hold? | Full Text | References | PDF (143.5 KB)
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Article
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
Heath McDonald & Adam Karg
Pages: 372-391
Published online: 14 May 2013
AbstractforQuantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time | Full Text | References | PDF (234.8 KB)
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