Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Marketing Communications
List of Issues
Volume 21, Issue 6

Journal of Marketing Communications

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

About this journalAbout

Latest articles
Current issue
All volumes & issues
Special issues
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Journal of Marketing Communications, Volume 21, Issue 6 (2015)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Open access articles
Most read articles
Most cited articles

Sample our Engineering & Technology journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 21, Issue 6 (2015)

See all volumes and issues

Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Volume 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Articles

Article

Symbols or icons in gay-themed ads: How to target gay audience

Nam-Hyun Um, Kyung-Ok Kim, Eun-Sook Kwon & David Wilcox

Pages: 393-407

Published online: 14 May 2013

AbstractforSymbols or icons in gay-themed ads: How to target gay audience | Full Text | References | PDF (146.9 KB)

2069 Views
10 CrossRef citations
0Altmetric

Article

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Colleen Bee & Vassilis Dalakas

Pages: 408-424

Published online: 07 Oct 2013

AbstractforRivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages | Full Text | References | PDF (457.4 KB)

1295 Views
41 CrossRef citations
0Altmetric

Article

Best–worst scaling: A new method for advertisement evaluation

Graham R. Massey, Paul Z. Wang, David S. Waller & Evi V. Lanasier

Pages: 425-449

Published online: 21 Oct 2013

AbstractforBest–worst scaling: A new method for advertisement evaluation | Full Text | References | PDF (241.8 KB)

1410 Views
16 CrossRef citations
0Altmetric

Article

Advertising strategies for brand image repair: The effectiveness of advertising alliances

Natalia Maehle & Magne Supphellen

Pages: 450-462

Published online: 17 Dec 2013

AbstractforAdvertising strategies for brand image repair: The effectiveness of advertising alliances | Full Text | References | PDF (330.1 KB)

2701 Views
7 CrossRef citations
0Altmetric

Corrigendum

Correction

Corrigendum: Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship–related advertising messages

Colleen Bee & Vassilis Dalakas PhD

Page: i

Published online: 31 Oct 2013

CitationforCorrigendum: Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship–related advertising messages | Full Text | PDF (70.1 KB)

754 Views
1 CrossRef citations
0Altmetric

Free Access

Editorial Board

Page: ebi

Published online: 28 Sep 2015

CitationforEditorial Board | Full Text | PDF (46.8 KB)

32 Views
0 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling

Amrita Bansal et al.

Article | Published online: 7 Aug 2024

What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras

Wei-Kang Kao

Article | Published online: 24 Jul 2024

The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Sara Jamal Abu-Hasheesh et al.

Article | Published online: 19 Jul 2024

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Juliana Fernandes et al.

Article | Published online: 11 Jul 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Marketing Communications (Vol.21, Iss.6, 2015)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?