Journal of Marketing Communications, Volume 22, Issue 1 (2016)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 22, Issue 1 (2016)

See all volumes and issues
Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Volume 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995
Download citations Download PDFs Download issue

Editorial

Editorial
Variability in marketing communications research and an editorial request for replication studies
Philip J. Kitchen
Pages: 1-2
Published online: 29 Dec 2015
CitationforVariability in marketing communications research and an editorial request for replication studies | Full Text | PDF (67 KB)
  • 837 Views
  • 2 CrossRef citations
  • 0Altmetric
Free Access

Articles

Article
Cultural differences affect interactive television advertising
Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan
Pages: 3-17
Published online: 12 Sep 2013
AbstractforCultural differences affect interactive television advertising | Full Text | References | PDF (168.3 KB)
  • 1341 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?
Alexandra M. Vilela & Michelle R. Nelson
Pages: 18-35
Published online: 11 Oct 2013
AbstractforTesting the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion? | Full Text | References | PDF (387.1 KB)
  • 3383 Views
  • 31 CrossRef citations
  • 0Altmetric
Article
A cross-national study of Twitter users’ motivations and continuance intentions
Iryna Pentina, Oksana Basmanova & Lixuan Zhang
Pages: 36-55
Published online: 20 Jan 2014
AbstractforA cross-national study of Twitter users’ motivations and continuance intentions | Full Text | References | PDF (149.4 KB)
  • 1224 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
Making sense of metaphor: The impact of target-group-specific headlines in direct mail
Ailsa Kolsaker, Dirk Görtz & David Gilbert
Pages: 56-82
Published online: 21 Oct 2013
AbstractforMaking sense of metaphor: The impact of target-group-specific headlines in direct mail | Full Text | References | PDF (702.6 KB)
  • 1145 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Advertising agency operating efficiency
Yunjae Cheong, Kihan Kim & Justin Combs
Pages: 83-99
Published online: 09 Dec 2013
AbstractforAdvertising agency operating efficiency | Full Text | References | PDF (149 KB)
  • 825 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Christopher Pich, Dianne Dean & Khanyapuss Punjaisri
Pages: 100-117
Published online: 07 Jan 2014
AbstractforPolitical brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign | Full Text | References | PDF (264.2 KB)
  • 1883 Views
  • 20 CrossRef citations
  • 0Altmetric

Erratum

Correction
Erratum
Page: i
Published online: 21 Oct 2013
CitationforErratum | Full Text | PDF (75.3 KB)
  • 422 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Explore articles