Journal of Marketing Communications, Volume 22, Issue 3 (2016)

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Journal of Marketing Communications, Volume 22, Issue 3 (2016)

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Editorial

Editorial
Editorial
Philip James Kitchen
Pages: 233-235
Published online: 30 Jun 2016
First Page PreviewforEditorial | Full Text | PDF (229.5 KB)
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Articles

Article
Do social advergames affect brand attitudes and advocacy?
Tracy L. Tuten & Christy Ashley
Pages: 236-255
Published online: 05 Nov 2013
AbstractforDo social advergames affect brand attitudes and advocacy? | Full Text | References | PDF (209.4 KB)
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Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude
Bo van Grinsven & Enny Das
Pages: 256-270
Published online: 13 Jan 2014
AbstractforLogo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude | Full Text | References | PDF (395.7 KB)
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Article
Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis
Fred Beard
Pages: 271-283
Published online: 10 Jan 2014
AbstractforProfessionals' views of comparative advertising and the scholarly research literature: A review and synthesis | Full Text | References | PDF (159.7 KB)
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Managing the reputation of the banking industry after the global financial crisis: Implications of public anger, processing depth and retroactive memory interference for public recall of events
Rita Kottasz & Roger Bennett
Pages: 284-306
Published online: 31 Jan 2014
AbstractforManaging the reputation of the banking industry after the global financial crisis: Implications of public anger, processing depth and retroactive memory interference for public recall of events | Full Text | References | PDF (280.6 KB)
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Eugenia Tzoumaka, Rodoula H. Tsiotsou & George Siomkos
Pages: 307-326
Published online: 02 Apr 2014
AbstractforDelineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness | Full Text | References | PDF (269.3 KB)
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Article
Green advertising receptivity: An initial scale development process
Ainsworth Anthony Bailey, Aditya Mishra & Mojisola F. Tiamiyu
Pages: 327-345
Published online: 22 Apr 2014
AbstractforGreen advertising receptivity: An initial scale development process | Full Text | References | PDF (205 KB)
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