Journal of Marketing Communications, Volume 22, Issue 5 (2016)

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Journal of Marketing Communications, Volume 22, Issue 5 (2016)

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Editorial

Editorial
Editorial
Philip J. Kitchen
Page: 455
Published online: 20 Sep 2016
CitationforEditorial | Full Text | PDF (133.2 KB)
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Articles

Article
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
Debasis Pradhan, Israel Duraipandian & Dhruv Sethi
Pages: 456-473
Published online: 13 Jun 2014
AbstractforCelebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention | Full Text | References | PDF (293.1 KB)
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An analysis of rhetorical figures and other linguistic devices in corporation brand slogans
Darryl W. Miller & Marshall Toman
Pages: 474-493
Published online: 17 Jul 2014
AbstractforAn analysis of rhetorical figures and other linguistic devices in corporation brand slogans | Full Text | References | PDF (175 KB)
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Article
Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion
Guang-Xin Xie
Pages: 494-512
Published online: 05 Jun 2014
AbstractforDeceptive advertising and third-person perception: The interplay of generalized and specific suspicion | Full Text | References | PDF (415.6 KB)
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An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ye Ren & Desmond Lam
Pages: 513-523
Published online: 16 Jul 2014
AbstractforAn investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China | Full Text | References | PDF (140.8 KB)
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Article
Cause-related marketing 2.0: Connection, collaboration and commitment
Sophie Esmann Andersen & Trine Susanne Johansen
Pages: 524-543
Published online: 22 Jul 2014
AbstractforCause-related marketing 2.0: Connection, collaboration and commitment | Full Text | References | PDF (246.1 KB)
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Article
Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes
Joe Phua & Sun Joo Ahn
Pages: 544-559
Published online: 30 Jul 2014
AbstractforExplicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes | Full Text | References | PDF (424.2 KB)
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