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Volume 23, Issue 3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 23, Issue 3 (2017)

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Journal of Marketing Communications, Volume 23, Issue 3 (2017)

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Editorial

Philip J. Kitchen

Page: 219

Published online: 01 Mar 2017

CitationforEditorial | Full Text | PDF (131 KB)

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Articles

Article

Examining the intersection of race and gender in video game advertising

Elizabeth Behm-Morawitz

Pages: 220-239

Published online: 04 Jun 2014

AbstractforExamining the intersection of race and gender in video game advertising | Full Text | References | PDF (265.6 KB)

5308 Views
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Article

Brand name recall: A study of the effects of word types, processing, and involvement levels

Ali Shamsollahi, Mirahmad Amirshahi & Farhad Ghaffari

Pages: 240-259

Published online: 21 Jul 2014

AbstractforBrand name recall: A study of the effects of word types, processing, and involvement levels | Full Text | References | PDF (347.1 KB)

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Article

Country reputation as a moderator of tourism advertising effectiveness

Jami Fullerton & Alice Kendrick

Pages: 260-272

Published online: 04 Nov 2014

AbstractforCountry reputation as a moderator of tourism advertising effectiveness | Full Text | References | PDF (154.4 KB)

1240 Views
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Review Article

An investigation of problem-solving support and relaxation motivations on e-WOM

Saranya Labsomboonsiri, Shane Mathews & Edwina Luck

Pages: 273-292

Published online: 01 Dec 2014

AbstractforAn investigation of problem-solving support and relaxation motivations on e-WOM | Full Text | References | PDF (267.1 KB)

723 Views
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Article

The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication

Gargi Bhaduri & Jung Ha-Brookshire

Pages: 293-310

Published online: 01 Jun 2015

AbstractforThe role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication | Full Text | References | PDF (414.7 KB)

2120 Views
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Article

Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong

Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici

Pages: 311-328

Published online: 14 Aug 2015

AbstractforYoung adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong | Full Text | References | PDF (189.5 KB)

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Journal of Marketing Communications (Vol.23, Iss.3, 2017)

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