Journal of Marketing Communications, Volume 24, Issue 1 (2018)

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Journal of Marketing Communications, Volume 24, Issue 1 (2018)

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Editorial

Editorial
Diversity, Dimensionality, Distinctiveness
Philip J. Kitchen
Pages: 1-2
Published online: 08 Dec 2017
CitationforDiversity, Dimensionality, Distinctiveness | Full Text | PDF (220.7 KB)
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Original Articles

Article
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Wendy Bolhuis, Menno D.T. de Jong & Annette L.M. van den Bosch
Pages: 3-16
Published online: 20 Aug 2015
AbstractforCorporate rebranding: effects of corporate visual identity changes on employees and consumers | Full Text | References | PDF (919.4 KB)
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Article
Self-gifting as a therapeutic reward: motivational approach for self-gifting promotions
Jihye Park
Pages: 17-34
Published online: 14 Aug 2015
AbstractforSelf-gifting as a therapeutic reward: motivational approach for self-gifting promotions | Full Text | References | PDF (1.1 MB)
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Article
Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand
C. Pich & G. Armannsdottir
Pages: 35-52
Published online: 01 Sep 2015
AbstractforPolitical brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand | Full Text | References | PDF (1.3 MB)
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Article
Effects of ironic advertising on consumers’ attention, involvement and attitude
Taemin Kim & Okhyun Kim
Pages: 53-67
Published online: 14 Dec 2015
AbstractforEffects of ironic advertising on consumers’ attention, involvement and attitude | Full Text | References | PDF (960.6 KB)
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Article
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Augustine Pang, Wonsun Shin, Zijian Lew & Joseph B. Walther
Pages: 68-82
Published online: 27 Dec 2016
AbstractforBuilding relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication | Full Text | References | PDF (1.1 MB)
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Article
Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
Jeff Joireman, Richie L. Liu & Ioannis Kareklas
Pages: 83-102
Published online: 11 Jan 2016
AbstractforImages paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds | Full Text | References | PDF (1.9 MB)
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