Browse
We’re here to help

Find guidance on Author Services

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Marketing Communications
List of Issues
Volume 24, Issue 5

Journal of Marketing Communications

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

About this journalAbout

Latest articles
Current issue
All volumes & issues
Special issues
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Journal of Marketing Communications, Volume 24, Issue 5 (2018)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Open access articles
Most read articles
Most cited articles

Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 24, Issue 5 (2018)

See all volumes and issues

Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Volume 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Original Articles

Article

Capturing the meanings of sport licensed products

Dimitra Papadimitriou & Artemisia Apostolopoulou

Pages: 433-449

Published online: 14 Aug 2015

AbstractforCapturing the meanings of sport licensed products | Full Text | References | PDF (1 MB)

594 Views
12 CrossRef citations
0Altmetric

Article

Integrating online communities within business-to-business marketing communications: an exploratory study

Michael J. Valos, Paul Turner, Helana Scheepers & Rosemary Stockdale

Pages: 450-468

Published online: 01 Dec 2015

AbstractforIntegrating online communities within business-to-business marketing communications: an exploratory study | Full Text | References | PDF (1.2 MB)

1792 Views
5 CrossRef citations
0Altmetric

Article

Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising

Kim Bartel Sheehan & Kati Tusinski Berg

Pages: 469-485

Published online: 14 Dec 2015

AbstractforThinking pink? Consumer reactions to pink ribbons and vague messages in advertising | Full Text | References | PDF (1.2 MB)

740 Views
8 CrossRef citations
0Altmetric

Article

Media preferences among young consumers in Bangladesh: a multidimensional approach

Tamgid Ahmed Chowdhury

Pages: 486-505

Published online: 11 Jan 2016

AbstractforMedia preferences among young consumers in Bangladesh: a multidimensional approach | Full Text | References | PDF (1.9 MB)

273 Views
2 CrossRef citations
0Altmetric

Case Report

Consumer preferences for human uniqueness in marketing communications

Alexander Davidson & Michel Laroche

Pages: 506-517

Published online: 11 Jan 2016

AbstractforConsumer preferences for human uniqueness in marketing communications | Full Text | References | PDF (952.9 KB)

492 Views
1 CrossRef citations
0Altmetric

Original Articles

Article

Services advertising: showcase the customer!

Jean-Marc Décaudin & Denis Lacoste

Pages: 518-534

Published online: 01 Sep 2016

AbstractforServices advertising: showcase the customer! | Full Text | References | PDF (1 MB)

583 Views
7 CrossRef citations
0Altmetric

Article

Effects of link placements in email newsletters on their click-through rate

Ashish Kumar & Jari Salo

Pages: 535-548

Published online: 16 Mar 2016

AbstractforEffects of link placements in email newsletters on their click-through rate | Full Text | References | PDF (1.1 MB)

3197 Views
22 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras

Wei-Kang Kao

Article | Published online: 24 Jul 2024

The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Sara Jamal Abu-Hasheesh et al.

Article | Published online: 19 Jul 2024

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Juliana Fernandes et al.

Article | Published online: 11 Jul 2024

Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry

Ece Ünalmış et al.

Article | Published online: 8 Jul 2024

Open Access

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Marketing Communications (Vol.24, Iss.5, 2018)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?