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Volume 24, Issue 7

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 24, Issue 7 (2018)

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Journal of Marketing Communications, Volume 24, Issue 7 (2018)

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Review Article

Content analysis of the empirical research on IMC from 2000 to 2015

Maja Šerić

Pages: 647-685

Published online: 13 Jun 2016

AbstractforContent analysis of the empirical research on IMC from 2000 to 2015 | Full Text | References | PDF (3.1 MB)

3015 Views
15 CrossRef citations
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Original Articles

Article

Facebook fan page: the effect of perceived socialness in consumer–brand communication

Jinhyon Kwon Hammick & Ilyoung Ju

Pages: 686-702

Published online: 14 Jul 2016

AbstractforFacebook fan page: the effect of perceived socialness in consumer–brand communication | Full Text | References | PDF (1.6 MB)

936 Views
3 CrossRef citations
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Article

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising

Darrel D. Muehling, Akshaya Vijayalakshmi & Russell N. Laczniak

Pages: 703-719

Published online: 03 Aug 2016

AbstractforThe effects of tolerance of negativity on consumers’ responses to comparative attack advertising | Full Text | References | PDF (2.4 MB)

578 Views
5 CrossRef citations
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Article

In the eye of the beholder: Communicating CSR through color in packaging design

Maria Assunta Barchiesi, Silvia Castellan & Roberta Costa

Pages: 720-733

Published online: 26 Aug 2016

AbstractforIn the eye of the beholder: Communicating CSR through color in packaging design | Full Text | References | PDF (1.3 MB)

2309 Views
19 CrossRef citations
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Article

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Dong Hoo Kim, Jinyoung Jinnie Yoo & Wei-Na Lee

Pages: 734-745

Published online: 27 Sep 2016

AbstractforThe influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising | Full Text | References | PDF (1.4 MB)

2422 Views
8 CrossRef citations
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Article

What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution

Nam-Hyun Um

Pages: 746-759

Published online: 22 Aug 2017

AbstractforWhat affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution | Full Text | References | PDF (1.3 MB)

4886 Views
14 CrossRef citations
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Journal of Marketing Communications (Vol.24, Iss.7, 2018)

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