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Volume 25, Issue 1

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 25, Issue 1 (2019)

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Journal of Marketing Communications, Volume 25, Issue 1 (2019)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Volume 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Original Articles

Article

Altered states: The effects of media and technology on the creative process in advertising agencies

Mark W. Stuhlfaut & Kasey Windels

Pages: 1-27

Published online: 27 Sep 2017

AbstractforAltered states: The effects of media and technology on the creative process in advertising agencies | Full Text | References | PDF (2.5 MB) | EPUB

2443 Views
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Article

Partner or supplier: An examination of client/agency relationships in an IMC context

Kathleen Mortimer & Sally Laurie

Pages: 28-40

Published online: 23 Oct 2017

AbstractforPartner or supplier: An examination of client/agency relationships in an IMC context | Full Text | References | PDF (1.2 MB) | EPUB

7574 Views
3 CrossRef citations
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Open Access

Article

How digital platforms influence luxury purchase behavior in India?

Varsha Jain & Don E. Schultz

Pages: 41-64

Published online: 16 Jun 2016

AbstractforHow digital platforms influence luxury purchase behavior in India? | Full Text | References | PDF (545.2 KB) | EPUB

2629 Views
16 CrossRef citations
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Article

‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model

Chris Hodkinson

Pages: 65-88

Published online: 05 Oct 2016

Abstractfor‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model | Full Text | References | PDF (2.6 MB) | EPUB

17387 Views
98 CrossRef citations
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Article

From active participation to engagement in online communities: Analysing the mediating role of trust and commitment

Anupama Vohra & Neha Bhardwaj

Pages: 89-114

Published online: 27 Oct 2017

AbstractforFrom active participation to engagement in online communities: Analysing the mediating role of trust and commitment | Full Text | References | PDF (1.9 MB) | EPUB

2490 Views
42 CrossRef citations
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Journal of Marketing Communications (Vol.25, Iss.1, 2019)

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