Journal of Marketing Communications, Volume 25, Issue 7 (2019)

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Journal of Marketing Communications, Volume 25, Issue 7 (2019)

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Original Articles

Article
Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards
Daniel Belanche
Pages: 685-701
Published online: 03 Jan 2019
AbstractforEthical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Millennials’ ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad
Miguel Angel Zúñiga & Ivonne M. Torres
Pages: 702-719
Published online: 10 Apr 2017
AbstractforMillennials’ ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad | Full Text | References | PDF (1.3 MB) | EPUB
  • 665 Views
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Article
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
Johan Anselmsson & Burak Tunca
Pages: 720-737
Published online: 10 Nov 2017
AbstractforExciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category | Full Text | References | PDF (2.4 MB) | EPUB
  • 1816 Views
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Article
Ad scepticism and retouch-free disclaimers: Are they worth it?
Maria Petrescu, Michela Mingione, John Gironda & Herbert Brotspies
Pages: 738-762
Published online: 21 Jan 2019
AbstractforAd scepticism and retouch-free disclaimers: Are they worth it? | Full Text | References | PDF (2.3 MB) | EPUB
  • 741 Views
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Case Reports

Case Report
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Steven Bellman, Amy Rask & Duane Varan
Pages: 763-782
Published online: 04 Oct 2017
AbstractforHow Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption | Full Text | References | PDF (1.3 MB) | EPUB
  • 1492 Views
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Case Report

Case Report
Brand resurrection in an emerging economy
Sujatha Manohar & Varisha Rehman
Pages: 783-798
Published online: 26 Mar 2018
AbstractforBrand resurrection in an emerging economy | Full Text | References | PDF (1.7 MB) | EPUB
  • 419 Views
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