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Volume 25, Issue 8

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 25, Issue 8 (2019)

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Journal of Marketing Communications, Volume 25, Issue 8 (2019)

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Original Articles

Article

Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry

Ghazi A. Al-Weshah, Excimirey Al-Manasrah & Manar Al-Qatawneh

Pages: 799-819

Published online: 15 Mar 2018

AbstractforCustomer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry | Full Text | References | PDF (1.4 MB) | EPUB

2501 Views
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Article

Not all organic food is created equal: the role of product type, perceived authenticity, and construal level

Hua Chang, Lingling Zhang & Jung-Sook Lee

Pages: 820-842

Published online: 12 May 2018

AbstractforNot all organic food is created equal: the role of product type, perceived authenticity, and construal level | Full Text | References | PDF (2.1 MB) | EPUB

1050 Views
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Article

Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?

Rafael Barreiros Porto & Fernando Antunes de Abreu

Pages: 843-860

Published online: 26 Jun 2018

AbstractforInvestment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency? | Full Text | References | PDF (1.4 MB) | EPUB

1852 Views
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Article

Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?

Swaleha Peeroo, Martin Samy & Brian Jones

Pages: 861-883

Published online: 11 Jun 2018

AbstractforTrialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? | Full Text | References | PDF (1.7 MB) | EPUB

1234 Views
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Article

Attitudinal change in children: An insight from three decade of advertising campaigns in India

Varisha Rehman

Pages: 884-911

Published online: 28 Jun 2018

AbstractforAttitudinal change in children: An insight from three decade of advertising campaigns in India | Full Text | References | PDF (3.9 MB) | EPUB

525 Views
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Errata

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Page: x

Published online: 25 Jul 2018

CitationforErratum | Full Text | PDF (153.5 KB) | EPUB

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Journal of Marketing Communications (Vol.25, Iss.8, 2019)

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