Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Marketing Communications
List of Issues
Volume 26, Issue 4

Journal of Marketing Communications

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

Journal metrics
Aims & scope
Journal information
Editorial board
News & calls for papers
Advertising information

Latest articles
Current issue
All volumes & issues
Special issues
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Cover image for Journal of Marketing Communications, Volume 26, Issue 4, 2020

Journal of Marketing Communications, Volume 26, Issue 4 (2020)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Open access articles
Most read articles
Most cited articles

Sample our Engineering & Technology journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 26, Issue 4 (2020)

See all volumes and issues

Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Volume 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Original Articles

Article

Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

Hyejoon Rim, Young Eun Park & Doori Song

Pages: 343-361

Published online: 27 Sep 2018

AbstractforWatch out when expectancy is violated: An experiment of inconsistent CSR message cueing | Full Text | References | PDF (1.7 MB) | EPUB

1293 Views
18 CrossRef citations
0Altmetric

Article

Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

Jie(Doreen) Shen, Yanyun(Mia) Wang, Chen(Crystal) Chen, Michelle R. Nelson & Mike Z. Yao

Pages: 362-393

Published online: 09 Oct 2019

AbstractforUsing virtual reality to promote the university brand: When do telepresence and system immersion matter? | Full Text | References | PDF (2.2 MB) | EPUB | Supplemental

1489 Views
20 CrossRef citations
0Altmetric

Article

Communicating design innovativeness: The role of design information presentation on attitudes depending on different thinking styles

JungHwa (Jenny) Hong & Kyung-Ah (Kay) Byun

Pages: 394-413

Published online: 30 Aug 2018

AbstractforCommunicating design innovativeness: The role of design information presentation on attitudes depending on different thinking styles | Full Text | References | PDF (1.8 MB) | EPUB

501 Views
2 CrossRef citations
0Altmetric

Article

Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution

Pages: 414-433

Published online: 30 Aug 2018

AbstractforConsumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution | Full Text | References | PDF (1.5 MB) | EPUB

2935 Views
23 CrossRef citations
0Altmetric

Article

How to connect with your best student prospects: Saying the right things, to the right students, in the right media

Kendall Goodrich, Kunal Swani & James Munch

Pages: 434-453

Published online: 05 Sep 2018

AbstractforHow to connect with your best student prospects: Saying the right things, to the right students, in the right media | Full Text | References | PDF (350 KB) | EPUB

568 Views
1 CrossRef citations
0Altmetric

Book Reviews

Book Review

Pre-suasion: a revolutionary way to influence and persuade

by Robert Cialdini, Penguin Random House, UK, 2016, 395 pp., £12.99 (Hardback), ISBN 9781847941411

Shruti Tewari & Aishwarya Gupta

Pages: 454-456

Published online: 02 Aug 2018

First Page PreviewforPre-suasion: a revolutionary way to influence and persuade | Full Text | PDF (276.4 KB) | EPUB

748 Views
0 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising

Juliana Fernandes et al.

Article | Published online: 11 Jul 2024

Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry

Ece Ünalmış et al.

Article | Published online: 8 Jul 2024

Open Access

Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator

Ajay Kumar et al.

Article | Published online: 25 Jun 2024

Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions

Jinhee Seo et al.

Article | Published online: 17 Jun 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Marketing Communications (Vol.26, Iss.4, 2020)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?

Information for

Authors
R&D professionals
Editors
Librarians
Societies

Open access

Overview
Open journals
Open Select
Dove Medical Press
F1000Research

Opportunities

Reprints and e-prints
Advertising solutions
Accelerated publication
Corporate access solutions

Help and information

Help and contact
Newsroom
All journals
Books

Keep up to date

Register to receive personalised research and resources by email

Taylor and Francis Group Facebook page

Taylor and Francis Group X Twitter page

Taylor and Francis Group Linkedin page

Taylor and Francis Group Youtube page

Taylor and Francis Group Weibo page

Copyright © 2024Informa UK Limited Privacy policy Cookies Terms & conditions Accessibility

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG