Journal of Marketing Communications, Volume 27, Issue 7 (2021)

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Journal of Marketing Communications, Volume 27, Issue 7 (2021)

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Research Article

Article
The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews
Ismail Karabas, Ioannis Kareklas, T.J. Weber & Darrel D. Muehling
Pages: 685-715
Published online: 05 May 2020
AbstractforThe impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews | Full Text | References | PDF (2.8 MB) | EPUB
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Article
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Soojin Kim, A-Reum Jung & Yoojung Kim
Pages: 716-741
Published online: 14 May 2020
AbstractforThe effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power | Full Text | References | PDF (2.4 MB) | EPUB
  • 1174 Views
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Article
Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance
Antonio C. Pisicchio & Ana Maria Machado Toaldo
Pages: 742-761
Published online: 15 May 2020
AbstractforIntegrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance | Full Text | References | PDF (1.5 MB) | EPUB
  • 1653 Views
  • 8 CrossRef citations
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Review Article

Review Article
Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria
Godswill Agu Agu
Pages: 762-779
Published online: 06 May 2020
AbstractforPerceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria | Full Text | References | PDF (1.3 MB) | EPUB
  • 1015 Views
  • 2 CrossRef citations
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Research Article

Article
Product visuals and consumers’ selective exposure: The role of thought generation and cognitive motivation
Sann Ryu & Patrick Vargas
Pages: 780-798
Published online: 08 Jun 2021
AbstractforProduct visuals and consumers’ selective exposure: The role of thought generation and cognitive motivation | Full Text | References | PDF (2 MB) | EPUB
  • 451 Views
  • 1 CrossRef citations
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