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Volume 27, Issue 8

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 27, Issue 8 (2021)

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Journal of Marketing Communications, Volume 27, Issue 8 (2021)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Volume 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Article

Anthropomorphism in advertising: the effect of media on audience attitude

Shivani Agrawal, Utkal Khandelwal & Naval Bajpai

Pages: 799-815

Published online: 26 May 2020

AbstractforAnthropomorphism in advertising: the effect of media on audience attitude | Full Text | References | PDF (1.2 MB) | EPUB

2277 Views
4 CrossRef citations
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Article

Smartphone experience, satisfaction, and referral: an ecosystem perspective

Atefeh Yazdanparast & Gina A. Tran

Pages: 816-839

Published online: 05 Jun 2020

AbstractforSmartphone experience, satisfaction, and referral: an ecosystem perspective | Full Text | References | PDF (1.6 MB) | EPUB

484 Views
1 CrossRef citations
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Article

Balancing creativity and organisational performance in an advertising agency network: A case study

Paul M. Collier, Michael T. Ewing & Holly B. Cooper

Pages: 840-864

Published online: 16 Jun 2020

AbstractforBalancing creativity and organisational performance in an advertising agency network: A case study | Full Text | References | PDF (920.4 KB) | EPUB

986 Views
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Article

Digital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships

Chih-Ping Chen

Pages: 865-880

Published online: 12 Apr 2021

AbstractforDigital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships | Full Text | References | PDF (1.4 MB) | EPUB

2533 Views
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Article

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

Fatih Kılıç & Elif Yolbulan Okan

Pages: 881-896

Published online: 18 Jun 2020

AbstractforStorytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach | Full Text | References | PDF (626.7 KB) | EPUB

2704 Views
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Article

Positive or negative vibes: Does mood affect consumer response to controversial advertising?

Chris R. Noland

Pages: 897-912

Published online: 09 Aug 2020

AbstractforPositive or negative vibes: Does mood affect consumer response to controversial advertising? | Full Text | References | PDF (341.4 KB) | EPUB

1846 Views
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Journal of Marketing Communications (Vol.27, Iss.8, 2021)

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