Journal of Marketing Communications, Volume 29, Issue 1 (2023)

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Journal of Marketing Communications, Volume 29, Issue 1 (2023)

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Research Articles

Article
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
Blend Ibrahim & Ahmad Aljarah
Pages: 1-25
Published online: 30 Sep 2021
AbstractforThe era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality | Full Text | References | PDF (520.1 KB) | EPUB
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Article
Towards greater integration in media planning: Decision-making insights from public relations practitioners
Lisa Tam, Amisha Mehta & Hayley Goodlich
Pages: 26-45
Published online: 10 Oct 2021
AbstractforTowards greater integration in media planning: Decision-making insights from public relations practitioners | Full Text | References | PDF (320.8 KB) | EPUB
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Article
A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa
Alistair Mokoena, Johannes Jürgens Prinsloo, Remigiusz Gawlik & Theuns Pelser
Pages: 46-66
Published online: 19 Oct 2021
AbstractforA framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa | Full Text | References | PDF (1.8 MB) | EPUB
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Open Access
Article
Intentional ad-viewing to support video creators on digital video-sharing platforms
Eunah Kim & Jisu Huh
Pages: 67-81
Published online: 15 Nov 2021
AbstractforIntentional ad-viewing to support video creators on digital video-sharing platforms | Full Text | References | PDF (275.4 KB) | EPUB
  • 681 Views
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Article
Internet killed the radio star?
Atanas Nik Nikolov, Yana Andonova & Yang He
Pages: 82-95
Published online: 03 Nov 2021
AbstractforInternet killed the radio star? | Full Text | References | PDF (290.5 KB) | EPUB
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