Journal of Marketing Communications, Volume 4, Issue 1 (1998)

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Journal of Marketing Communications, Volume 4, Issue 1 (1998)

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Original Articles

Article
Interactive communication: Consumer power and initiative
W. Fred Van Raaij
Pages: 1-8
Published online: 10 Jan 2011
AbstractforInteractive communication: Consumer power and initiative | References | PDF (128.5 KB)
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Article
Transitioning marketing communication into the twenty-first century
Don E. Schultz & Heidi F. Schultz
Pages: 9-26
Published online: 10 Jan 2011
AbstractforTransitioning marketing communication into the twenty-first century | References | PDF (321.5 KB)
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Article
Using the World Wide Web for international marketing: Internet use and perceptions of export barriers among German and British businesses
Roger Bennett
Pages: 27-43
Published online: 10 Jan 2011
AbstractforUsing the World Wide Web for international marketing: Internet use and perceptions of export barriers among German and British businesses | References | PDF (219 KB)
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Article
Interactive media face artificial consumers and marketing theory must re-think
Richard Gatarski & Anders Lundkvist
Pages: 45-59
Published online: 10 Jan 2011
AbstractforInteractive media face artificial consumers and marketing theory must re-think | References | PDF (234 KB)
  • 113 Views
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Book Reviews

Book Review
BOOK REVIEW
Pages: 61-62
Published online: 10 Jan 2011
CitationforBOOK REVIEW | PDF (46.9 KB)
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