Journal of Marketing Management, Volume 1, Issue 1-2 (1985)

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Journal of Marketing Management, Volume 1, Issue 1-2 (1985)

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Original Articles

Article
Has marketing failed, or was it never really tried?
Stephen King
Pages: 1-19
Published online: 06 May 2010
AbstractforHas marketing failed, or was it never really tried? | References | PDF (1 MB)
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Article
Marketing planning and Britain's disoriented directors
Malcolm McDonald
Pages: 21-25
Published online: 06 May 2010
AbstractforMarketing planning and Britain's disoriented directors | References | PDF (277.3 KB)
  • 17 Views
  • 1 CrossRef citations
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Article
New product development—proactive or reactive
Keith Blois
Pages: 27-34
Published online: 06 May 2010
AbstractforNew product development—proactive or reactive | References | PDF (467.3 KB)
  • 27 Views
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Article
The anatomy of strategic marketing planning
Douglas Brownlie
Pages: 35-63
Published online: 06 May 2010
AbstractforThe anatomy of strategic marketing planning | References | PDF (1.6 MB)
  • 84 Views
  • 13 CrossRef citations
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Article
Marketing lessons from the UK's high‐flying companies
G. J. Hooley & J. E. Lynch
Pages: 65-74
Published online: 06 May 2010
AbstractforMarketing lessons from the UK's high‐flying companies | References | PDF (441.7 KB)
  • 71 Views
  • 59 CrossRef citations
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Article
The Methuselah market
A. Caroline Tynan & Jennifer L. Drayton
Pages: 75-85
Published online: 06 May 2010
AbstractforThe Methuselah market | References | PDF (669.7 KB)
  • 21 Views
  • 12 CrossRef citations
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Article
Marketing and the competitive performance of British industry: Areas for research
Peter Doyle
Pages: 87-98
Published online: 06 May 2010
AbstractforMarketing and the competitive performance of British industry: Areas for research | References | PDF (621 KB)
  • 26 Views
  • 11 CrossRef citations
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Article
The practice of systems marketing in the French packaging industry
Stanley Paliwoda & Patricia Thomson
Pages: 99-113
Published online: 06 May 2010
AbstractforThe practice of systems marketing in the French packaging industry | References | PDF (930.9 KB)
  • 21 Views
  • 7 CrossRef citations
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Miscellany

About the authors
Pages: 115-118
Published online: 06 May 2010
First Page PreviewforAbout the authors | PDF (172 KB)
  • 7 Views
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Original Articles

Article
In search of excellence in the UK
John Saunders & Veronica Wong
Pages: 119-137
Published online: 06 May 2010
AbstractforIn search of excellence in the UK | References | PDF (962.9 KB)
  • 112 Views
  • 47 CrossRef citations
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Article
Future trends in physical distribution
R. Jobson
Pages: 139-143
Published online: 06 May 2010
AbstractforFuture trends in physical distribution | References | PDF (276.5 KB)
  • 84 Views
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Article
Globalisation versus differentiation as international marketing strategies
Michael J. Baker
Pages: 145-155
Published online: 06 May 2010
AbstractforGlobalisation versus differentiation as international marketing strategies | References | PDF (705.7 KB)
  • 208 Views
  • 8 CrossRef citations
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Article
Strategic marketing concepts and models
Douglas Brownlie
Pages: 157-194
Published online: 06 May 2010
AbstractforStrategic marketing concepts and models | References | PDF (2.1 MB)
  • 114 Views
  • 7 CrossRef citations
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Article
Successful exporting to the Arabian gulf region: A survey of Bahraini consumers
Ugur Yavas & Michael J. Glauser
Pages: 195-200
Published online: 06 May 2010
AbstractforSuccessful exporting to the Arabian gulf region: A survey of Bahraini consumers | References | PDF (294.4 KB)
  • 9 Views
  • 2 CrossRef citations
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Article
Market development in practice: A case study of user‐initiated product innovation
Gordon R. Foxall, Francis S. Murphy & Janet D. Tierney
Pages: 201-211
Published online: 06 May 2010
AbstractforMarket development in practice: A case study of user‐initiated product innovation | References | PDF (580 KB)
  • 36 Views
  • 11 CrossRef citations
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Article
The Methuselah Market Part II: Decision making and the older consumer
A. Caroline Tynan & Jennifer Drayton
Pages: 213-221
Published online: 06 May 2010
AbstractforThe Methuselah Market Part II: Decision making and the older consumer | References | PDF (556 KB)
  • 25 Views
  • 5 CrossRef citations
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Miscellany

About the authors
Pages: 223-226
Published online: 06 May 2010
First Page PreviewforAbout the authors | PDF (197.2 KB)
  • 7 Views
  • 0 CrossRef citations
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