Journal of Marketing Management, Volume 11, Issue 6 (1995)

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Journal of Marketing Management, Volume 11, Issue 6 (1995)

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Editorials

Editorial
Editorial
Michael J. Baker Editor
Pages: 523-524
Published online: 06 May 2010
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Original Articles

Article
The role of retentions in how marketing managers change their strategic orientation
José Antonio Rosa & Scott G. Dacko
Pages: 525-546
Published online: 06 May 2010
AbstractforThe role of retentions in how marketing managers change their strategic orientation | References | PDF (1.6 MB)
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Article
Brands: The asset test
Lisa M. Wood
Pages: 547-570
Published online: 06 May 2010
AbstractforBrands: The asset test | References | PDF (1.5 MB)
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Article
Compositional perceptual mapping using chi‐squared trees analysis and correspondence analysis
Mike T. Bendixen
Pages: 571-581
Published online: 06 May 2010
AbstractforCompositional perceptual mapping using chi‐squared trees analysis and correspondence analysis | References | PDF (610.1 KB)
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Article
Towards an understanding of health care purchasing: The purchasing behaviour of general practice fundholders
Angus Laing & Seonaidh Cotton
Pages: 583-600
Published online: 06 May 2010
AbstractforTowards an understanding of health care purchasing: The purchasing behaviour of general practice fundholders | References | PDF (1.2 MB)
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Article
A marketing revolution in museums?
Fiona McLean
Pages: 601-616
Published online: 06 May 2010
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Miscellany

About the authors
Pages: 617-618
Published online: 06 May 2010
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Editorial board
Page: ebi
Published online: 06 May 2010
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