Journal of Marketing Management, Volume 26, Issue 11-12 (2010)

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Journal of Marketing Management, Volume 26, Issue 11-12 (2010)

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Multicultural perspectives in customer behaviour

Editorial

Editorial
Multicultural perspectives in customer behaviour
Maria G. Piacentini & Charles C. Cui
Pages: 993-1004
Published online: 06 Oct 2010
First Page PreviewforMulticultural perspectives in customer behaviour | Full Text | References | PDF (107.1 KB)
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Articles

Article
Material man is not an island: Coping with cultural fracture
Andrea Davies & James A Fitchett
Pages: 1005-1020
Published online: 06 Oct 2010
AbstractforMaterial man is not an island: Coping with cultural fracture | Full Text | References | PDF (203.6 KB)
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Article
A comparative examination of consumer decision styles in Austria
Rudolf R. Sinkovics, Kannika ‘Mink’ Leelapanyalert & Mo Yamin
Pages: 1021-1036
Published online: 06 Oct 2010
AbstractforA comparative examination of consumer decision styles in Austria | Full Text | References | PDF (130.9 KB)
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Article
Do brand names in a foreign language lead to different brand perceptions?
Laura Salciuviene, Pervez N. Ghauri, Ruth Salomea Streder & Claudio De Mattos
Pages: 1037-1056
Published online: 06 Oct 2010
AbstractforDo brand names in a foreign language lead to different brand perceptions? | Full Text | References | PDF (300.4 KB)
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Article
Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films
Amandeep Takhar, Pauline Maclaran, Elizabeth Parsons & Anne Broderick
Pages: 1057-1073
Published online: 06 Oct 2010
AbstractforConsuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films | Full Text | References | PDF (131.2 KB)
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Article
Exploring appropriation of global cultural rituals
Julie Tinson & Peter Nuttall
Pages: 1074-1090
Published online: 06 Oct 2010
AbstractforExploring appropriation of global cultural rituals | Full Text | References | PDF (183.4 KB)
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Article
The interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences
Katerina Karanika & Margaret K. Hogg
Pages: 1091-1111
Published online: 06 Oct 2010
AbstractforThe interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences | Full Text | References | PDF (183.2 KB)
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Article
Self-gift giving in China and the UK: Collectivist versus individualist orientations
Caroline Tynan, M. Teresa Pereira Heath, Christine Ennew, Fangfang Wang & Luping Sun
Pages: 1112-1128
Published online: 06 Oct 2010
AbstractforSelf-gift giving in China and the UK: Collectivist versus individualist orientations | Full Text | References | PDF (142.7 KB)
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Article
Death and disposal: The universal, environmental dilemma
Louise Canning & Isabelle Szmigin
Pages: 1129-1142
Published online: 06 Oct 2010
AbstractforDeath and disposal: The universal, environmental dilemma | Full Text | References | PDF (121.4 KB)
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Article
Researching consumers in multicultural societies: Emerging methodological issues
Stephanie Slater & Mirella Yani-de-Soriano
Pages: 1143-1160
Published online: 06 Oct 2010
AbstractforResearching consumers in multicultural societies: Emerging methodological issues | Full Text | References | PDF (137.4 KB)
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