Journal of Marketing Management, Volume 26, Issue 3-4 (2010)

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Journal of Marketing Management, Volume 26, Issue 3-4 (2010)

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New developments in online marketing

Editorial

Editorial
Editorial
Special edition – ‘New developments in online marketing’
Jim Hamill, Stephen Tagg, Alan Stevenson & Tiziano Vescovi
Pages: 181-186
Published online: 29 Apr 2010
First Page PreviewforEditorial | Full Text | References | PDF (83.6 KB)
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Articles

Article
Applying organisational capability models to assess the maturity of digital-marketing governance
Dave Chaffey
Pages: 187-196
Published online: 29 Apr 2010
AbstractforApplying organisational capability models to assess the maturity of digital-marketing governance | Full Text | References | PDF (107.8 KB)
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Article
Social contagion effects in experiential information exchange on bulletin board systems
Lei Huang
Pages: 197-212
Published online: 29 Apr 2010
AbstractforSocial contagion effects in experiential information exchange on bulletin board systems | Full Text | References | PDF (210.2 KB)
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Article
‘New-wave’ global firms: Web 2.0 and SME internationalisation
Jim Bell & Sharon Loane
Pages: 213-229
Published online: 29 Apr 2010
Abstractfor‘New-wave’ global firms: Web 2.0 and SME internationalisation | Full Text | References | PDF (277.9 KB)
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Article
Why do people read reviews posted on consumer-opinion portals?
Jamie Burton & Marwan Khammash
Pages: 230-255
Published online: 29 Apr 2010
AbstractforWhy do people read reviews posted on consumer-opinion portals? | Full Text | References | PDF (222.9 KB)
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Article
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches
Bernard Cova & Tim White
Pages: 256-270
Published online: 29 Apr 2010
AbstractforCounter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches | Full Text | References | PDF (174.5 KB)
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Article
Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations
Kathy Hamilton & Paul Hewer
Pages: 271-289
Published online: 29 Apr 2010
AbstractforTribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations | Full Text | References | PDF (177.7 KB)
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Article
‘It's Mine!’ – Participation and ownership within virtual co-creation environments
Tracy Harwood & Tony Garry
Pages: 290-301
Published online: 29 Apr 2010
Abstractfor‘It's Mine!’ – Participation and ownership within virtual co-creation environments | Full Text | References | PDF (127.5 KB)
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Article
Interaction of regional news-media production and consumption through the social space
Finola Kerrigan & Gary Graham
Pages: 302-320
Published online: 29 Apr 2010
AbstractforInteraction of regional news-media production and consumption through the social space | Full Text | References | PDF (288.1 KB)
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Article
Consumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions
Alexander E. Reppel & Isabelle Szmigin
Pages: 321-342
Published online: 29 Apr 2010
AbstractforConsumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions | Full Text | References | PDF (715 KB)
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Article
Effectiveness of online advertising channels: a price-level-dependent analysis
Andrea Spilker-Attig & Malte Brettel
Pages: 343-360
Published online: 29 Apr 2010
AbstractforEffectiveness of online advertising channels: a price-level-dependent analysis | Full Text | References | PDF (216.9 KB)
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Article
Practitioner prognostications on the future of online marketing
Michael J. Valos, Michael T. Ewing & Irene H. Powell
Pages: 361-376
Published online: 29 Apr 2010
AbstractforPractitioner prognostications on the future of online marketing | Full Text | References | PDF (136.6 KB)
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