Journal of Marketing Management, Volume 28, Issue 11-12 (2012)

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Journal of Marketing Management, Volume 28, Issue 11-12 (2012)

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Editorial

Editorial
Constituting Marketing and Customer Experiences
Mark Tadajewski & Paul Hewer
Pages: 1243-1248
Published online: 11 Oct 2012
First Page PreviewforConstituting Marketing and Customer Experiences | Full Text | References | PDF (110.4 KB)
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Articles

Article
Re-examining the deployment of market orientation in the public leisure sector
Ian R. Hodgkinson, Paul Hughes & Mathew Hughes
Pages: 1249-1269
Published online: 16 Apr 2012
AbstractforRe-examining the deployment of market orientation in the public leisure sector | Full Text | References | PDF (186.3 KB)
  • 568 Views
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Article
Consumer scapegoating during a systemic product-harm crisis
Hongzhi Gao, John G Knight, Hongxia Zhang, Damien Mather & Lay Peng Tan
Pages: 1270-1290
Published online: 18 Jan 2012
AbstractforConsumer scapegoating during a systemic product-harm crisis | Full Text | References | PDF (232.7 KB)
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Article
Brand personality inference: The moderating role of product meaning
Doreen Kum, Lars Bergkvist, Yih Hwai Lee & Siew Meng Leong
Pages: 1291-1304
Published online: 05 Apr 2012
AbstractforBrand personality inference: The moderating role of product meaning | Full Text | References | PDF (155.6 KB)
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Article
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Bill Donaldson, Jong-Ho Lee & George Wright
Pages: 1305-1330
Published online: 11 Oct 2012
AbstractforStrategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK | Full Text | References | PDF (240.1 KB)
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Article
The sadness of lives and the comfort of things: Goods as evocative objects in bereavement
Darach Turley & Stephanie O'Donohoe
Pages: 1331-1353
Published online: 11 Oct 2012
AbstractforThe sadness of lives and the comfort of things: Goods as evocative objects in bereavement | Full Text | References | PDF (200.5 KB)
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Article
Consumer vulnerability and the transformative potential of Internet shopping: An exploratory case study
Jonathan Elms & Julie Tinson
Pages: 1354-1376
Published online: 27 Jul 2012
AbstractforConsumer vulnerability and the transformative potential of Internet shopping: An exploratory case study | Full Text | References | PDF (283.3 KB)
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Article
Individual and contextual influences on the affective commitment of retail salespeople
Antonis Simintiras, Alan Watkins, Kemefasu Ifie & Konstantinos Georgakas
Pages: 1377-1398
Published online: 11 Oct 2012
AbstractforIndividual and contextual influences on the affective commitment of retail salespeople | Full Text | References | PDF (215.2 KB)
  • 516 Views
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Article
The servicescape: The social dimensions of place
Micael-Lee Johnstone
Pages: 1399-1418
Published online: 11 Oct 2012
AbstractforThe servicescape: The social dimensions of place | Full Text | References | PDF (211.9 KB)
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Article
Fear appeals in anti-smoking advertising: How important is self-efficacy?
Simon Manyiwa & Ross Brennan
Pages: 1419-1437
Published online: 11 Oct 2012
AbstractforFear appeals in anti-smoking advertising: How important is self-efficacy? | Full Text | References | PDF (250.8 KB)
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Article
The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products
Athanasios Krystallis, Marco Vassallo & George Chryssohoidis
Pages: 1438-1463
Published online: 11 Sep 2012
AbstractforThe usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products | Full Text | References | PDF (436.6 KB)
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Article
Extending the theory of metaphor in marketing: The case of the art gallery
Ruth Rentschler, Uma Jogulu, Anne Kershaw & Angela Osborne
Pages: 1464-1485
Published online: 11 Oct 2012
AbstractforExtending the theory of metaphor in marketing: The case of the art gallery | Full Text | References | PDF (179.5 KB)
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