Journal of Marketing Management, Volume 28, Issue 5-6 (2012)

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Journal of Marketing Management, Volume 28, Issue 5-6 (2012)

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Editorial

Editorial
International, rigorous, and insightful
Mark Tadajewski & Paul Hewer
Pages: 517-521
Published online: 26 Apr 2012
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Articles

Article
Exploring the international student recruitment industry through the Strategic Orientation Performance Model
Mitchell Ross & Debra Grace
Pages: 522-545
Published online: 21 Oct 2010
AbstractforExploring the international student recruitment industry through the Strategic Orientation Performance Model | Full Text | References | PDF (271.5 KB)
  • 948 Views
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Article
Urban place marketing and retail agglomeration customers
Christoph Teller & Jonathan R. Elms
Pages: 546-567
Published online: 27 Oct 2010
AbstractforUrban place marketing and retail agglomeration customers | Full Text | References | PDF (337.9 KB)
  • 1900 Views
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Article
Corporate image, loyalty, and commitment in the consumer travel industry
James E. Richard & Annie Zhang
Pages: 568-593
Published online: 24 Mar 2011
AbstractforCorporate image, loyalty, and commitment in the consumer travel industry | Full Text | References | PDF (272.3 KB)
  • 5157 Views
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Article
Country-of-origin and private-label merchandise
Andrew G. Parsons, Paul W. Ballantine & Helene Wilkinson
Pages: 594-608
Published online: 24 Mar 2011
AbstractforCountry-of-origin and private-label merchandise | Full Text | References | PDF (158.9 KB)
  • 960 Views
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Article
Polyethnic market orientation and performance: A fast-moving consumer goods perspective
Konstantinos Poulis & Efthimios Poulis
Pages: 609-628
Published online: 29 Mar 2012
AbstractforPolyethnic market orientation and performance: A fast-moving consumer goods perspective | Full Text | References | PDF (199.6 KB)
  • 488 Views
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Article
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Ben Lowe & Bradley R. Barnes
Pages: 629-651
Published online: 21 Apr 2011
AbstractforConsumer perceptions of monetary and non-monetary introductory promotions for new products | Full Text | References | PDF (270.8 KB)
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Article
Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change
Kavita Srivastava & Narendra K. Sharma
Pages: 652-675
Published online: 21 Apr 2011
AbstractforConsumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change | Full Text | References | PDF (461.5 KB)
  • 1382 Views
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Article
A typology of consumers' variety-seeking disposition based on inherent needs
Nina Michaelidou
Pages: 676-694
Published online: 21 Apr 2011
AbstractforA typology of consumers' variety-seeking disposition based on inherent needs | Full Text | References | PDF (174.8 KB)
  • 1040 Views
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Article
Innovation and the market share of private labels
Mercedes Martos-Partal
Pages: 695-715
Published online: 27 Oct 2010
AbstractforInnovation and the market share of private labels | Full Text | References | PDF (185.4 KB)
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Article
Realising opportunities in the premium automotive market via context-oriented new product positioning
Michael Löffler & Reinhold Decker
Pages: 716-732
Published online: 24 Mar 2011
AbstractforRealising opportunities in the premium automotive market via context-oriented new product positioning | Full Text | References | PDF (318.9 KB)
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Article
The Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process
Shane Mathews, Marilyn Healy & Rumintha Wickramasekera
Pages: 733-754
Published online: 19 Apr 2011
AbstractforThe Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process | Full Text | References | PDF (240.2 KB)
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