Journal of Marketing Management, Volume 29, Issue 5-6 (2013)

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Journal of Marketing Management, Volume 29, Issue 5-6 (2013)

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Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave

Editorial

Editorial
2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave
Paul Harrigan
Pages: 519-521
Published online: 27 Mar 2013
First Page Previewfor2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave | Full Text | References | PDF (93.5 KB)
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Original Articles

Article
Customer service 140 characters at a time: The users' perspective
Ana Isabel Canhoto & Moira Clark
Pages: 522-544
Published online: 26 Mar 2013
AbstractforCustomer service 140 characters at a time: The users' perspective | Full Text | References | PDF (376.6 KB)
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Article
Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012
Robin Croft
Pages: 545-561
Published online: 08 May 2013
AbstractforBlessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012 | Full Text | References | PDF (164 KB)
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Article
Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
Julia Wolny & Claudia Mueller
Pages: 562-583
Published online: 20 May 2013
AbstractforAnalysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms | Full Text | References | PDF (210.7 KB)
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Article
Antecedents of travellers' electronic word-of-mouth communication
Silvia Wan-Ju Liang, Yuksel Ekinci, Nicoletta Occhiocupo & Georgina Whyatt
Pages: 584-606
Published online: 04 Mar 2013
AbstractforAntecedents of travellers' electronic word-of-mouth communication | Full Text | References | PDF (221.2 KB)
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Article
Web-based forums and metaphysical branding
Steve Oakes, Noel Dennis & Helen Oakes
Pages: 607-624
Published online: 21 Mar 2013
AbstractforWeb-based forums and metaphysical branding | Full Text | References | PDF (171.8 KB)
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Article
The impact of complexity and perceived difficulty on consumer revisit intentions
Nina Reynolds & Salvador Ruiz de Maya
Pages: 625-645
Published online: 26 Mar 2013
AbstractforThe impact of complexity and perceived difficulty on consumer revisit intentions | Full Text | References | PDF (328.8 KB)
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Article
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
Arne Floh, Monika Koller & Alexander Zauner
Pages: 646-670
Published online: 09 Apr 2013
AbstractforTaking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour | Full Text | References | PDF (321.7 KB)
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Article
Strategic network marketing in technology SMEs
Rosalind Jones, Mari Suoranta & Jennifer Rowley
Pages: 671-697
Published online: 14 Jun 2013
AbstractforStrategic network marketing in technology SMEs | Full Text | References | PDF (230.4 KB)
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Article
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
James E. Richard & Paul G. Meuli
Pages: 698-719
Published online: 25 Feb 2013
AbstractforExploring and modelling digital natives' intention to use permission-based location-aware mobile advertising | Full Text | References | PDF (299.1 KB)
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Article
Storying marketing research: The twisted tale of a consumer profiled
Lee Quinn & Anthony Patterson
Pages: 720-733
Published online: 04 Mar 2013
AbstractforStorying marketing research: The twisted tale of a consumer profiled | Full Text | References | PDF (156.7 KB)
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