Journal of Marketing Management, Volume 29, Issue 9-10 (2013)

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Journal of Marketing Management, Volume 29, Issue 9-10 (2013)

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Brand Orientation: Past, Present, and Future

Special Issue Editorial

Editorial
Brand orientation: Past, present, and future
Carsten Baumgarth, Bill Merrilees & Mats Urde
Pages: 973-980
Published online: 02 Sep 2013
First Page PreviewforBrand orientation: Past, present, and future | Full Text | References | PDF (179.3 KB)
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Special Issue Articles

Article
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
Khanyapuss Punjaisri, Heiner Evanschitzky & John Rudd
Pages: 981-1006
Published online: 02 Sep 2013
AbstractforAligning employee service recovery performance with brand values: The role of brand-specific leadership | Full Text | References | PDF (287.4 KB)
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Article
Brand orientation and brand values in retail banking
Elaine Wallace, Isabel Buil & Leslie de Chernatony
Pages: 1007-1029
Published online: 02 Sep 2013
AbstractforBrand orientation and brand values in retail banking | Full Text | References | PDF (292.7 KB)
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Article
Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence
Margaret Jekanyika Matanda & Nelson Oly Ndubisi
Pages: 1030-1055
Published online: 02 Sep 2013
AbstractforInternal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence | Full Text | References | PDF (293.7 KB)
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Article
Exploring the impact of silos in achieving brand orientation
Richard I. Gyrd-Jones, Clive Helm & Jonas Munk
Pages: 1056-1078
Published online: 27 Jun 2013
AbstractforExploring the impact of silos in achieving brand orientation | Full Text | References | PDF (203.6 KB)
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Article
Brand orientation and the voices from within
Jessica Baxter, Greg Kerr & Rodney J. Clarke
Pages: 1079-1098
Published online: 02 Sep 2013
AbstractforBrand orientation and the voices from within | Full Text | References | PDF (440.2 KB)
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Article
From market orientation to brand orientation in the public sector
Johan Gromark & Frans Melin
Pages: 1099-1123
Published online: 02 Sep 2013
AbstractforFrom market orientation to brand orientation in the public sector | Full Text | References | PDF (281.6 KB)
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Open Access
Article
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
Zoe Lee
Pages: 1124-1142
Published online: 09 Jul 2013
AbstractforRebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector | Full Text | References | PDF (195.2 KB)
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Articles

Article
The use and abuse of French and Raven in the channels literature
Keith Blois & Gillian C. Hopkinson
Pages: 1143-1162
Published online: 30 Apr 2013
AbstractforThe use and abuse of French and Raven in the channels literature | Full Text | References | PDF (220.8 KB)
  • 2645 Views
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Article
‘It’s not us, it’s them!’ – Rethinking value co-creation among multiple actors
Anna Fyrberg Yngfalk
Pages: 1163-1181
Published online: 10 Jun 2013
Abstractfor‘It’s not us, it’s them!’ – Rethinking value co-creation among multiple actors | Full Text | References | PDF (202.6 KB)
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Article
Exploring researcher vulnerability: Contexts, complications, and conceptualisation
Aliakbar Jafari, Susan Dunnett, Kathy Hamilton & Hilary Downey
Pages: 1182-1200
Published online: 09 Jul 2013
AbstractforExploring researcher vulnerability: Contexts, complications, and conceptualisation | Full Text | References | PDF (229.3 KB)
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