Journal of Marketing Management, Volume 30, Issue 11-12 (2014)

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Journal of Marketing Management, Volume 30, Issue 11-12 (2014)

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JMM 30th Anniversary Special Issue: Pushing the Boundaries, Sketching the Future

Editorial

Editorial
Pushing the boundaries, sketching the future
Paul Hewer & Mark Tadajewski
Pages: 1083-1085
Published online: 25 Sep 2014
First Page PreviewforPushing the boundaries, sketching the future | Full Text | PDF (91 KB)
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Articles

Article
CCT applied research and the limits of consumers’ heroicisation
Bernard Cova & Véronique Cova
Pages: 1086-1100
Published online: 30 Jun 2014
AbstractforCCT applied research and the limits of consumers’ heroicisation | Full Text | References | PDF (252.1 KB)
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Article
Digital consumption and the extended self
Russell Belk
Pages: 1101-1118
Published online: 22 Jul 2014
AbstractforDigital consumption and the extended self | Full Text | References | PDF (194.5 KB)
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Article
Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
Victoria K. Wells
Pages: 1119-1158
Published online: 30 Jun 2014
AbstractforBehavioural psychology, marketing and consumer behaviour: a literature review and future research agenda | Full Text | References | PDF (392.9 KB)
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Article
Up, up and away: social marketing breaks free
Sally Dibb
Pages: 1159-1185
Published online: 22 Aug 2014
AbstractforUp, up and away: social marketing breaks free | Full Text | References | PDF (398 KB)
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Article
Sustainability marketing research: past, present and future
Pierre McDonagh & Andrea Prothero
Pages: 1186-1219
Published online: 22 Aug 2014
AbstractforSustainability marketing research: past, present and future | Full Text | References | PDF (407.5 KB)
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Article
Relational marketing: development, debates and directions
Lisa O’Malley
Pages: 1220-1238
Published online: 20 Aug 2014
AbstractforRelational marketing: development, debates and directions | Full Text | References | PDF (271.8 KB)
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Article
Historical research in marketing theory and practice: a review essay
Mark Tadajewski & D.G. Brian Jones
Pages: 1239-1291
Published online: 30 Jun 2014
AbstractforHistorical research in marketing theory and practice: a review essay | Full Text | References | PDF (586.2 KB)
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Errata

Correction
Erratum
Page: v
Published online: 25 Sep 2014
CitationforErratum | Full Text | PDF (77 KB)
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