Journal of Marketing Management, Volume 30, Issue 13-14 (2014)

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Journal of Marketing Management, Volume 30, Issue 13-14 (2014)

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Articles

Article
Practising gender: The role of banter in young men’s improvisations of masculine consumer identities
Wendy Hein & Stephanie O’Donohoe
Pages: 1293-1319
Published online: 19 Dec 2013
AbstractforPractising gender: The role of banter in young men’s improvisations of masculine consumer identities | Full Text | References | PDF (369 KB)
  • 2478 Views
  • 22 CrossRef citations
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Article
Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
Jodie Conduit, Margaret Jekanyika Matanda & Felix T. Mavondo
Pages: 1320-1352
Published online: 03 Jun 2014
AbstractforBalancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation | Full Text | References | PDF (368.8 KB)
  • 1216 Views
  • 9 CrossRef citations
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Article
Narrative transparency
Melea Press & Eric J. Arnould
Pages: 1353-1376
Published online: 01 Aug 2014
AbstractforNarrative transparency | Full Text | References | PDF (290.5 KB)
  • 1081 Views
  • 16 CrossRef citations
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Article
The use of Facebook to promote drinking among young consumers
Caroline Moraes, Nina Michaelidou & Rita W. Meneses
Pages: 1377-1401
Published online: 03 Jun 2014
AbstractforThe use of Facebook to promote drinking among young consumers | Full Text | References | PDF (312.9 KB)
  • 2050 Views
  • 24 CrossRef citations
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Article
Outdoor advertising in urban context: spatiality, temporality and individuality
Richard Koeck & Gary Warnaby
Pages: 1402-1422
Published online: 03 Jun 2014
AbstractforOutdoor advertising in urban context: spatiality, temporality and individuality | Full Text | References | PDF (422 KB)
  • 2493 Views
  • 20 CrossRef citations
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Article
Managing negative word-of-mouth: an exploratory study
Martin Williams & Francis Buttle
Pages: 1423-1447
Published online: 17 Jul 2014
AbstractforManaging negative word-of-mouth: an exploratory study | Full Text | References | PDF (260.3 KB)
  • 2286 Views
  • 31 CrossRef citations
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Article
Timing is money: managing the floor in sales interaction at street-market stalls
Dirk vom Lehn
Pages: 1448-1466
Published online: 28 Jul 2014
AbstractforTiming is money: managing the floor in sales interaction at street-market stalls | Full Text | References | PDF (205.8 KB)
  • 656 Views
  • 14 CrossRef citations
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Article
An exploratory study of existential guilt appeals in charitable advertisements
Michael Lwin & Ian Phau
Pages: 1467-1485
Published online: 24 Jul 2014
AbstractforAn exploratory study of existential guilt appeals in charitable advertisements | Full Text | References | PDF (262.8 KB)
  • 2311 Views
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Article
How to become an employer of choice: transforming employer brand associations into employer first-choice brands
Linn Viktoria Rampl
Pages: 1486-1504
Published online: 28 Jul 2014
AbstractforHow to become an employer of choice: transforming employer brand associations into employer first-choice brands | Full Text | References | PDF (273 KB)
  • 7332 Views
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Book reviews

Book Review
Advertising, commercial spaces and the urban
Stefania Borghini
Pages: 1505-1506
Published online: 16 Oct 2014
CitationforAdvertising, commercial spaces and the urban | Full Text | PDF (106 KB)
  • 157 Views
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Book Review
Handbook of Islamic marketing
Aliakbar Jafari
Pages: 1506-1510
Published online: 16 Oct 2014
First Page PreviewforHandbook of Islamic marketing | Full Text | References | PDF (187.9 KB)
  • 261 Views
  • 1 CrossRef citations
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Book Review
Islamic branding and marketing: creating a global Islamic business
Aliakbar Jafari
Pages: 1510-1513
Published online: 16 Oct 2014
First Page PreviewforIslamic branding and marketing: creating a global Islamic business | Full Text | References | PDF (144.5 KB)
  • 345 Views
  • 2 CrossRef citations
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Book Review
Muslim societies in the age of mass consumption: politics, culture and identity between the local and the global
Aliakbar Jafari
Pages: 1513-1517
Published online: 16 Oct 2014
First Page PreviewforMuslim societies in the age of mass consumption: politics, culture and identity between the local and the global | Full Text | References | PDF (198.3 KB)
  • 256 Views
  • 1 CrossRef citations
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Book Review
Consumer culture and the media: magazines in the public eye
Aliakbar Jafari
Pages: 1517-1520
Published online: 16 Oct 2014
First Page PreviewforConsumer culture and the media: magazines in the public eye | Full Text | References | PDF (156.1 KB)
  • 310 Views
  • 0 CrossRef citations
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Book Review
The new rules of green marketing: strategies, tools, and inspiration for sustainable branding
Matthew Kearney
Pages: 1520-1521
Published online: 16 Oct 2014
CitationforThe new rules of green marketing: strategies, tools, and inspiration for sustainable branding | Full Text | PDF (82.3 KB)
  • 1060 Views
  • 3 CrossRef citations
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Book Review
Reconnecting marketing to markets
Matthew Kearney
Pages: 1521-1522
Published online: 16 Oct 2014
CitationforReconnecting marketing to markets | Full Text | PDF (82.2 KB)
  • 126 Views
  • 0 CrossRef citations
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Book Review
Connecting with consumers: marketing for new marketplace realities
Nicole Kirpalani
Pages: 1522-1524
Published online: 16 Oct 2014
First Page PreviewforConnecting with consumers: marketing for new marketplace realities | Full Text | References | PDF (119 KB)
  • 246 Views
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Book Review
Managing market relationships – methodological and empirical insights
Andrew Lindridge
Pages: 1524-1525
Published online: 16 Oct 2014
CitationforManaging market relationships – methodological and empirical insights | Full Text | PDF (78.7 KB)
  • 120 Views
  • 0 CrossRef citations
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Book Review
Cross-cultural marketing, theory, practice and relevance
Andrew Lindridge
Page: 1526
Published online: 16 Oct 2014
CitationforCross-cultural marketing, theory, practice and relevance | Full Text | PDF (43.1 KB)
  • 703 Views
  • 0 CrossRef citations
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