Journal of Marketing Management, Volume 31, Issue 17-18 (2015)

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Journal of Marketing Management, Volume 31, Issue 17-18 (2015)

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Articles

Article
How customers ‘learn’ to work for retailers
Kim Cassidy (aka Harris)Steve Baron & Xiaoming Lu
Pages: 1747-1772
Published online: 18 Mar 2015
AbstractforHow customers ‘learn’ to work for retailers | Full Text | References | PDF (276 KB)
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Article
Private labels ain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels
Djavlonbek Kadirov
Pages: 1773-1798
Published online: 11 Apr 2015
AbstractforPrivate labels ain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels | Full Text | References | PDF (262.7 KB)
  • 1637 Views
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Article
How are young music artists configuring their media and sales platforms in the digital age?
Mark A.A.M. Leenders, Mark A. Farrell, Koos Zwaan & Tom F.M. ter Bogt
Pages: 1799-1817
Published online: 27 Apr 2015
AbstractforHow are young music artists configuring their media and sales platforms in the digital age? | Full Text | References | PDF (188.9 KB)
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Article
A framework for SME retail branding
Richard Mitchell, Karise Hutchinson, Barry Quinn & Audrey Gilmore
Pages: 1818-1850
Published online: 13 Jul 2015
AbstractforA framework for SME retail branding | Full Text | References | PDF (325.3 KB)
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Article
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response
Yelena Tsarenko & Dewi Tojib
Pages: 1851-1877
Published online: 24 Jul 2015
AbstractforConsumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response | Full Text | References | PDF (650.4 KB)
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Article
Trade show boothscapes
David A. Gilliam
Pages: 1878-1898
Published online: 31 Jul 2015
AbstractforTrade show boothscapes | Full Text | References | PDF (226.6 KB)
  • 784 Views
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Article
Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
Aurélie Kessous
Pages: 1899-1923
Published online: 01 Oct 2015
AbstractforNostalgia and brands: a sweet rather than a bitter cultural evocation of the past | Full Text | References | PDF (233.5 KB)
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Article
Psychological contracts and independent sales contractors: an examination of the predictors of contractor-level outcomes
David Finch, Carola Hillenbrand, Norm O’Reilly & Paul Varella
Pages: 1924-1964
Published online: 28 Aug 2015
AbstractforPsychological contracts and independent sales contractors: an examination of the predictors of contractor-level outcomes | Full Text | References | PDF (522.9 KB)
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Miscellaneous

Editorial Board
Page: ebi
Published online: 01 Oct 2015
CitationforEditorial Board | Full Text | PDF (40.8 KB)
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