Journal of Marketing Management, Volume 32, Issue 1-2 (2016)

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Journal of Marketing Management, Volume 32, Issue 1-2 (2016)

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Commentary

Article Commentary
Academic labour, journal ranking lists and the politics of knowledge production in marketing
Mark Tadajewski
Pages: 1-18
Published online: 06 Jan 2016
AbstractforAcademic labour, journal ranking lists and the politics of knowledge production in marketing | Full Text | References | PDF (1.1 MB)
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Articles

Article
Experiential liminoid consumption: the case of nightclubbing
Babak Taheri, Keith Gori, Kevin O’Gorman, Gillian Hogg & Thomas Farrington
Pages: 19-43
Published online: 03 Nov 2015
AbstractforExperiential liminoid consumption: the case of nightclubbing | Full Text | References | PDF (1.6 MB)
  • 1645 Views
  • 19 CrossRef citations
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Article
The relationship between ownership and possession: observations from the context of digital virtual goods
Rebecca D. Watkins, Janice Denegri-Knott & Mike Molesworth
Pages: 44-70
Published online: 07 Nov 2015
AbstractforThe relationship between ownership and possession: observations from the context of digital virtual goods | Full Text | References | PDF (1.8 MB)
  • 5231 Views
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Article
Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López
Pages: 71-99
Published online: 30 Oct 2015
AbstractforIncreasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity | Full Text | References | PDF (2.8 MB)
  • 1399 Views
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Article
Liminal mothers’ negotiation of conflicting service consumption
Andrea Tonner
Pages: 100-120
Published online: 13 Nov 2015
AbstractforLiminal mothers’ negotiation of conflicting service consumption | Full Text | References | PDF (1.3 MB)
  • 663 Views
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Article
Persona-fied brands: managing branded persons through persona
Delphine Dion & Eric Arnould
Pages: 121-148
Published online: 30 Oct 2015
AbstractforPersona-fied brands: managing branded persons through persona | Full Text | References | PDF (1.7 MB)
  • 3934 Views
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Article
E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Woon Kian Chong, Dong Bian & Nan Zhang
Pages: 149-178
Published online: 15 Dec 2015
AbstractforE-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship | Full Text | References | PDF (2.1 MB)
  • 1983 Views
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Article
Implications of marketing capability and research and development intensity on firm default risk
Wenbin Sun & Joseph M. Price
Pages: 179-206
Published online: 09 Nov 2015
AbstractforImplications of marketing capability and research and development intensity on firm default risk | Full Text | References | PDF (2 MB)
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