Journal of Marketing Management, Volume 32, Issue 11-12 (2016)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 32, Issue 11-12 (2016)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Vol 35, 2019 Vol 34, 2018 Vol 33, 2017 Volume 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Advancing theory and research in strategic social marketing

Editorial

Editorial
Social marketing: the state of play and brokering the way forward
Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre
Pages: 1059-1082
Published online: 02 Sep 2016
First Page PreviewforSocial marketing: the state of play and brokering the way forward | Full Text | References | PDF (1.5 MB)
  • 9474 Views
  • 54 CrossRef citations
  • 0Altmetric
Free Access

Articles

Article
Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach
Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock
Pages: 1083-1102
Published online: 02 Sep 2016
AbstractforSeeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach | Full Text | References | PDF (1.3 MB)
  • 1838 Views
  • 26 CrossRef citations
  • 0Altmetric
Article
Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
Joshua D. Newton, Fiona J. Newton & Stephanie Rep
Pages: 1103-1122
Published online: 13 Jun 2016
AbstractforEvaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? | Full Text | References | PDF (1.3 MB)
  • 1663 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Systems-thinking social marketing: conceptual extensions and empirical investigations
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk
Pages: 1123-1144
Published online: 01 Jun 2016
AbstractforSystems-thinking social marketing: conceptual extensions and empirical investigations | Full Text | References | PDF (1.6 MB)
  • 3511 Views
  • 85 CrossRef citations
  • 0Altmetric
Article
Midstream value creation in social marketing
Nadina R. Luca, Sally Hibbert & Ruth McDonald
Pages: 1145-1173
Published online: 21 Jun 2016
AbstractforMidstream value creation in social marketing | Full Text | References | PDF (1.9 MB)
  • 1704 Views
  • 19 CrossRef citations
  • 0Altmetric

Commentary

Article Commentary
Strategic social marketing to foster gender equality in Indonesia
Irma Martam
Pages: 1174-1182
Published online: 27 Jun 2016
AbstractforStrategic social marketing to foster gender equality in Indonesia | Full Text | References | PDF (736.3 KB)
  • 1732 Views
  • 17 CrossRef citations
  • 0Altmetric
Article Commentary
Social marketing: thoughts from an empathetic outsider
Joel Bakan
Pages: 1183-1189
Published online: 28 Jun 2016
AbstractforSocial marketing: thoughts from an empathetic outsider | Full Text | References | PDF (546.6 KB)
  • 1024 Views
  • 6 CrossRef citations
  • 0Altmetric
Article Commentary
Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention
Roberto Venturini
Pages: 1190-1199
Published online: 04 Jul 2016
AbstractforSocial marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention | Full Text | References | PDF (665.4 KB)
  • 1648 Views
  • 16 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
It is not consumption technologies that have put the ‘self’ in peril
Andrei Botez et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
An ontology of consumers as distributed networks: a question of cause and effect
Chloe Preece et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles