Journal of Marketing Management, Volume 32, Issue 15-16 (2016)

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Journal of Marketing Management, Volume 32, Issue 15-16 (2016)

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Contemporary Issues in Museums and Heritage Marketing Management

Editorial

Editorial
Contemporary issues in museums and heritage marketing management: introduction to the special issue
Babak Taheri, Kevin O’Gorman & Ian Baxter
Pages: 1387-1391
Published online: 08 Oct 2016
First Page PreviewforContemporary issues in museums and heritage marketing management: introduction to the special issue | Full Text | References | PDF (367 KB)
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Articles

Article
Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective
Sean Lochrie
Pages: 1392-1418
Published online: 13 Jun 2016
AbstractforEngaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective | Full Text | References | PDF (1.9 MB)
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Article
Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage
Derek Bryce & Senija Čaušević
Pages: 1419-1440
Published online: 04 Jul 2016
AbstractforDomesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage | Full Text | References | PDF (1.4 MB)
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Article
Action at the exhibit face: video and the analysis of social interaction in museums and galleries
Dirk vom Lehn & Christian Heath
Pages: 1441-1457
Published online: 13 Jun 2016
AbstractforAction at the exhibit face: video and the analysis of social interaction in museums and galleries | Full Text | References | PDF (1.6 MB)
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Article
Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio
Maud Derbaix & Anne Gombault
Pages: 1458-1477
Published online: 04 Jul 2016
AbstractforSelling the invisible to create an authentic experience: imagination at work at Cézanne’s studio | Full Text | References | PDF (1.3 MB)
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Article
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
Maree Thyne & Anne-Marie Hede
Pages: 1478-1493
Published online: 04 Jul 2016
AbstractforApproaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters | Full Text | References | PDF (1 MB)
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Article
Role conflict and changing heritage practice: ancestral tourism in Scotland
Samantha Murdy, Matthew Alexander & Derek Bryce
Pages: 1494-1512
Published online: 16 May 2016
AbstractforRole conflict and changing heritage practice: ancestral tourism in Scotland | Full Text | References | PDF (1.2 MB)
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