Journal of Marketing Management, Volume 32, Issue 9-10 (2016)

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Journal of Marketing Management, Volume 32, Issue 9-10 (2016)

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Academy of Marketing Annual Conference 2015 – The Magic of Marketing

Editorial

Editorial
Academy of Marketing conference 2015 – the magic of marketing
Lisa O’Malley, Maria Lichrou & Maurice Patterson
Pages: 807-810
Published online: 01 Jul 2016
First Page PreviewforAcademy of Marketing conference 2015 – the magic of marketing | Full Text | References | PDF (294.8 KB)
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Articles

Article
Once upon a time there was a consumer…: stories of magic and the magic of stories
Teresa Heath & Matthew Heath
Pages: 811-826
Published online: 17 Jun 2016
AbstractforOnce upon a time there was a consumer…: stories of magic and the magic of stories | Full Text | References | PDF (1 MB)
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Article
Social influence and green consumption behaviour: a need for greater government involvement
Micael-Lee Johnstone & Stephanie Hooper
Pages: 827-855
Published online: 13 Jun 2016
AbstractforSocial influence and green consumption behaviour: a need for greater government involvement | Full Text | References | PDF (2.1 MB)
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Article
From restricted to complex exchange and beyond: social marketing’s change agenda
Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney
Pages: 856-876
Published online: 21 Jun 2016
AbstractforFrom restricted to complex exchange and beyond: social marketing’s change agenda | Full Text | References | PDF (1.8 MB)
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Article
Unlocking the magic in successful tourism destination marketing: the role of sensing capability
Noel Murray, Patrick Lynch & Anthony Foley
Pages: 877-899
Published online: 21 Jun 2016
AbstractforUnlocking the magic in successful tourism destination marketing: the role of sensing capability | Full Text | References | PDF (1.5 MB)
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Article
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III & Hartmut H. Holzmüller
Pages: 900-925
Published online: 17 May 2016
AbstractforUnderstanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective | Full Text | References | PDF (1.7 MB)
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Article
Marketplace orchestration of taste: insights from the Bridgewater Hall
Alexandros Skandalis, Emma Banister & John Byrom
Pages: 926-943
Published online: 13 Jun 2016
AbstractforMarketplace orchestration of taste: insights from the Bridgewater Hall | Full Text | References | PDF (1.3 MB)
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Article
Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale
Ana Vukadin, Jean-François Lemoine & Olivier Badot
Pages: 944-964
Published online: 13 Jun 2016
AbstractforOpportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale | Full Text | References | PDF (1.4 MB)
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Article
‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Sukhbinder S. Barn
Pages: 965-986
Published online: 20 Apr 2016
Abstractfor‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning | Full Text | References | PDF (1.5 MB)
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Article
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
Ana Javornik
Pages: 987-1011
Published online: 11 May 2016
Abstractfor‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications | Full Text | References | PDF (1.9 MB)
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Article
Everyday dramas of conscience: navigating identity through creative neutralisations
Elaine L. Ritch & Douglas Brownlie
Pages: 1012-1032
Published online: 27 Apr 2016
AbstractforEveryday dramas of conscience: navigating identity through creative neutralisations | Full Text | References | PDF (1.4 MB)
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Article
The branded carnival: the dark magic of consumer excitement
Stephen R. O’Sullivan
Pages: 1033-1058
Published online: 11 Apr 2016
AbstractforThe branded carnival: the dark magic of consumer excitement | Full Text | References | PDF (1.7 MB)
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