Journal of Marketing Management, Volume 33, Issue 1-2 (2017)

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Journal of Marketing Management, Volume 33, Issue 1-2 (2017)

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The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing

Editorial

Editorial
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
Bang Nguyen & Lyndon Simkin
Pages: 1-6
Published online: 06 Jan 2017
First Page PreviewforThe Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing | Full Text | References | PDF (395.6 KB)
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Articles

Article
Value co-creation with Internet of things technology in the retail industry
M. S. Balaji & Sanjit Kumar Roy
Pages: 7-31
Published online: 01 Sep 2016
AbstractforValue co-creation with Internet of things technology in the retail industry | Full Text | References | PDF (1.7 MB)
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Article
Exploring the factors that support adoption and sustained use of health and fitness wearables
Ana Isabel Canhoto & Sabrina Arp
Pages: 32-60
Published online: 26 Oct 2016
AbstractforExploring the factors that support adoption and sustained use of health and fitness wearables | Full Text | References | PDF (1.8 MB)
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Article
The Internet of Things and interaction style: the effect of smart interaction on brand attachment
Jintao Wu, Junsong Chen & Wenyu Dou
Pages: 61-75
Published online: 22 Sep 2016
AbstractforThe Internet of Things and interaction style: the effect of smart interaction on brand attachment | Full Text | References | PDF (1.1 MB)
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Article
Drivers of consumers’ resistance to smart products
Zied Mani & Inès Chouk
Pages: 76-97
Published online: 09 Nov 2016
AbstractforDrivers of consumers’ resistance to smart products | Full Text | References | PDF (1.5 MB)
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Commentaries

Article Commentary
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
Arch G. Woodside & Suresh Sood
Pages: 98-110
Published online: 04 Nov 2016
AbstractforVignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic | Full Text | References | PDF (1,014.1 KB)
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Article Commentary
Unlocking value from machines: business models and the industrial internet of things
Michael Ehret & Jochen Wirtz
Pages: 111-130
Published online: 11 Nov 2016
AbstractforUnlocking value from machines: business models and the industrial internet of things | Full Text | References | PDF (1.6 MB)
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Article Commentary
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
John M. T. Balmer & Dorothy A. Yen
Pages: 131-144
Published online: 25 Nov 2016
AbstractforThe Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution | Full Text | References | PDF (1.3 MB)
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Article Commentary
The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side
David De Cremer, Bang Nguyen & Lyndon Simkin
Pages: 145-158
Published online: 04 Nov 2016
AbstractforThe integrity challenge of the Internet-of-Things (IoT): on understanding its dark side | Full Text | References | PDF (1 MB)
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