Journal of Marketing Management, Volume 33, Issue 15-16 (2017)

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Journal of Marketing Management, Volume 33, Issue 15-16 (2017)

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The Dark Side of Marketing

Editorial

Editorial
The dark side of marketing: introduction to the special issue
Kate L. Daunt & Dominique A. Greer
Pages: 1231-1235
Published online: 13 Nov 2017
First Page PreviewforThe dark side of marketing: introduction to the special issue | Full Text | References | PDF (379.2 KB)
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Articles

Article
Schadenfreude and product failures: the role of product deservingness and product status
Ethan Pancer, Lindsay McShane & Maxwell Poole
Pages: 1236-1255
Published online: 26 Sep 2017
AbstractforSchadenfreude and product failures: the role of product deservingness and product status | Full Text | References | PDF (1.4 MB)
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Article
When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition
Clinton S. Weeks, Peter J. O’Connor & Brett A. S. Martin
Pages: 1256-1280
Published online: 18 Sep 2017
AbstractforWhen ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition | Full Text | References | PDF (2 MB)
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Article
Beating, ditching and hiding: consumers’ everyday resistance to marketing
Teresa Heath, Robert Cluley & Lisa O’Malley
Pages: 1281-1303
Published online: 13 Oct 2017
AbstractforBeating, ditching and hiding: consumers’ everyday resistance to marketing | Full Text | References | PDF (1.5 MB)
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Article
The dark side of consumer life in the age of virtual and mobile technology
Mohammadali Zolfagharian & Atefeh Yazdanparast
Pages: 1304-1335
Published online: 12 Sep 2017
AbstractforThe dark side of consumer life in the age of virtual and mobile technology | Full Text | References | PDF (2 MB)
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Article
Don’t feed the trolling: rethinking how online trolling is being defined and combated
Maja Golf-Papez & Ekant Veer
Pages: 1336-1354
Published online: 05 Oct 2017
AbstractforDon’t feed the trolling: rethinking how online trolling is being defined and combated | Full Text | References | PDF (1.3 MB)
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Article
Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work
Paula Dootson, Ian Lings, Amanda Beatson & Kim A. Johnston
Pages: 1355-1383
Published online: 18 Aug 2017
AbstractforDeterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work | Full Text | References | PDF (2.3 MB)
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Commentaries

Article Commentary
Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying
George P. Moschis
Pages: 1384-1401
Published online: 03 Jul 2017
AbstractforResearch frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying | Full Text | References | PDF (1.2 MB)
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Article Commentary
Consumer intentions to falsify personal information online: unethical or justifiable?
Girish Punj
Pages: 1402-1412
Published online: 05 Jul 2017
AbstractforConsumer intentions to falsify personal information online: unethical or justifiable? | Full Text | References | PDF (804.3 KB)
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Article Commentary
There is no dark side of customer aggression − It’s all dark
Dana Yagil
Pages: 1413-1420
Published online: 25 Jul 2017
AbstractforThere is no dark side of customer aggression − It’s all dark | Full Text | References | PDF (628.5 KB)
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