Journal of Marketing Management, Volume 34, Issue 15-16 (2018)

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Journal of Marketing Management, Volume 34, Issue 15-16 (2018)

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Special Section: Marketing (as) Rhetoric

Editorial
Marketing (as) rhetoric: an introduction
Chris Miles & Tomas Nilsson
Pages: 1259-1271
Published online: 20 Dec 2018
First Page PreviewforMarketing (as) rhetoric: an introduction | Full Text | References | PDF (902.7 KB)
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Article
Emoji rhetoric: a social media influencer perspective
Jing Ge & Ulrike Gretzel
Pages: 1272-1295
Published online: 10 Jul 2018
AbstractforEmoji rhetoric: a social media influencer perspective | Full Text | References | PDF (2.6 MB)
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Article
‘Murketing’ and the rhetoric of the new sincerity
Stephen Dunne
Pages: 1296-1318
Published online: 21 Jun 2018
Abstractfor‘Murketing’ and the rhetoric of the new sincerity | Full Text | References | PDF (1.6 MB)
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Article
Marketing Jihad: the rhetoric of recruitment
Michael Shaw & Priyantha Bandara
Pages: 1319-1335
Published online: 19 Sep 2018
AbstractforMarketing Jihad: the rhetoric of recruitment | Full Text | References | PDF (1.1 MB)
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Article Commentary
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
Stephen Brown, Chris Hackley, Shelby D. Hunt, Charles Marsh, Nicholas O’Shaughnessy, Barbara J. Phillips, David Tonks, Chris Miles & Tomas Nilsson
Pages: 1336-1378
Published online: 20 Dec 2018
AbstractforMarketing (as) Rhetoric: paradigms, provocations, and perspectives | Full Text | References | PDF (2.8 MB)
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General Articles

Article
Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe
Stephen Brown & Pauric McGowan
Pages: 1379-1396
Published online: 04 Oct 2018
AbstractforOnce upon a market dreary: the prescient marketing principles of Edgar Allan Poe | Full Text | References | PDF (1.2 MB)
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Article
Determinants and outcomes of superstitious beliefs: a multi-study approach
Jeremy J. Sierra, Michael R. Hyman & Anna M. Turri
Pages: 1397-1417
Published online: 13 Nov 2018
AbstractforDeterminants and outcomes of superstitious beliefs: a multi-study approach | Full Text | References | PDF (1.5 MB)
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Article
Obesity: the link between stigma and perceived responsibility
Angelique Rodhain & Andrea Gourmelen
Pages: 1418-1439
Published online: 29 Nov 2018
AbstractforObesity: the link between stigma and perceived responsibility | Full Text | References | PDF (1.5 MB)
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