Journal of Marketing Management, Volume 35, Issue 11-12 (2019)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 35, Issue 11-12 (2019)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Volume 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Special Section: Service Provision and Technology

Editorial
Once upon a time… technology: a fairy tale or a marketing story?
Cristina Mele, Francesco Polese & Evert Gummesson
Pages: 965-973
Published online: 13 Aug 2019
First Page PreviewforOnce upon a time… technology: a fairy tale or a marketing story? | Full Text | References | PDF (624.5 KB) | EPUB
  • 3211 Views
  • 12 CrossRef citations
  • 0Altmetric
Free Access
Article
Resource integration through digitalisation: a service ecosystem perspective
Alexey Sklyar, Christian Kowalkowski, David Sörhammar & Bård Tronvoll
Pages: 974-991
Published online: 09 Apr 2019
AbstractforResource integration through digitalisation: a service ecosystem perspective | Full Text | References | PDF (1.9 MB) | EPUB
  • 9588 Views
  • 69 CrossRef citations
  • 0Altmetric
Open Access
Article
Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective
Helge Löbler & Michelle Wloka
Pages: 992-1014
Published online: 28 Jun 2019
AbstractforCustomers’ everyday understanding of ‘value’ from a second-order cybernetic perspective | Full Text | References | PDF (2.3 MB) | EPUB
  • 461 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Service Science Management Engineering and Design (SSMED): a semiautomatic literature review
Orlando Troisi, Debora Sarno, Gennaro Maione & Francesca Loia
Pages: 1015-1046
Published online: 07 May 2019
AbstractforService Science Management Engineering and Design (SSMED): a semiautomatic literature review | Full Text | References | PDF (3 MB) | EPUB
  • 415 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Ethel Claffey & Mairead Brady
Pages: 1047-1079
Published online: 01 May 2019
AbstractforAn empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities | Full Text | References | PDF (2.5 MB) | EPUB
  • 1613 Views
  • 29 CrossRef citations
  • 0Altmetric

General Articles

Article
Brands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer
Reto Felix & A. Fuat Fırat
Pages: 1080-1099
Published online: 01 May 2019
AbstractforBrands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer | Full Text | References | PDF (1.3 MB) | EPUB
  • 779 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Branding in the age of social media firestorms: how to create brand value by fighting back online
Joachim Scholz & Andrew N. Smith
Pages: 1100-1134
Published online: 24 Jun 2019
AbstractforBranding in the age of social media firestorms: how to create brand value by fighting back online | Full Text | References | PDF (2.3 MB) | EPUB
  • 7390 Views
  • 48 CrossRef citations
  • 0Altmetric
Article
The projected destination brand personalities of European capital cities and their positioning
Sonya Hanna & Jennifer Rowley
Pages: 1135-1158
Published online: 30 Jul 2019
AbstractforThe projected destination brand personalities of European capital cities and their positioning | Full Text | References | PDF (1.7 MB) | EPUB
  • 1039 Views
  • 18 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry
Barbara Masiello et al.
Article | Published online: 17 Jul 2024
Co-creating sustainability: transformative power of the brand
Nitha Palakshappa et al.
Article | Published online: 17 Jul 2024
Open Access
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles