Journal of Marketing Management, Volume 35, Issue 15-16 (2019)

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Journal of Marketing Management, Volume 35, Issue 15-16 (2019)

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The role of smart technologies in decision making: developing, supporting and training smart consumers

Editorial

Editorial
The role of smart technologies in decision making: developing, supporting and training smart consumers
Eleonora Pantano
Pages: 1367-1369
Published online: 20 Nov 2019
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Articles

Article
Are households ready to engage with smart home technology?
Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas & Rebekah Russell-Bennett
Pages: 1370-1400
Published online: 29 Oct 2019
AbstractforAre households ready to engage with smart home technology? | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
Thomas M. Brill, Laura Munoz & Richard J. Miller
Pages: 1401-1436
Published online: 14 Nov 2019
AbstractforSiri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications | Full Text | References | PDF (2.7 MB) | EPUB
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Article
The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
Alexandra Rese, Tobias Schlee & Daniel Baier
Pages: 1437-1459
Published online: 17 Sep 2019
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Article
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
Zied Mani & Inès Chouk
Pages: 1460-1479
Published online: 23 Sep 2019
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Article
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen & Paul Harrigan
Pages: 1480-1513
Published online: 28 Oct 2019
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Article
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
Stephanie van de Sanden, Kim Willems & Malaika Brengman
Pages: 1514-1541
Published online: 18 Nov 2019
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Article
Smart consumers come undone: breakdowns in the process of digital agencing
Christian Fuentes
Pages: 1542-1562
Published online: 04 Nov 2019
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