Journal of Marketing Management, Volume 35, Issue 5-6 (2019)

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Journal of Marketing Management, Volume 35, Issue 5-6 (2019)

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Consuming the Spiritual

Introduction

Editorial
Consumer spirituality
Katharina C. Husemann & Giana M. Eckhardt
Pages: 391-406
Published online: 30 Apr 2019
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Commentary

Article Commentary
The market for transformation
Philip Kotler
Pages: 407-409
Published online: 15 Mar 2019
First Page PreviewforThe market for transformation | Full Text | PDF (246.3 KB) | EPUB
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Commentaries

Article Commentary
Spiritual myths of consumption: puritanism, transcendentalism and the consubstantiation of the American consumer
Roy Suddaby
Pages: 410-426
Published online: 01 Apr 2019
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A Buddhist approach to consumption
Phap Hai Thich
Pages: 427-450
Published online: 16 Apr 2019
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Spirits in the marketplace
Julie L. Ozanne & Samuelson Appau
Pages: 451-466
Published online: 08 Mar 2019
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Articles

Article
‘Jesus, take the wheel’: the appeal of spiritual products in satiating concerns about randomness
Steven Shepherd & Aaron C. Kay
Pages: 467-490
Published online: 20 Dec 2018
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How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order
Ateeq Abdul Rauf, Ajnesh Prasad & Abdullah Ahmed
Pages: 491-513
Published online: 17 Dec 2018
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Article
‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages
Jannsen Santana & Delane Botelho
Pages: 514-539
Published online: 05 Apr 2019
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Article
From caterpillar to butterfly: experiencing spirituality via body transformation
Andrea Hemetsberger, Maria Kreuzer & Melanie Klien
Pages: 540-564
Published online: 12 Dec 2018
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Article
Pain, suffering and the consumption of spirituality: a toe story
Véronique Cova & Bernard Cova
Pages: 565-585
Published online: 08 Jan 2019
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Article
A discourse analysis of pilgrimage reviews
Tom van Laer & Elif Izberk-Bilgin
Pages: 586-604
Published online: 06 Dec 2018
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