Journal of Marketing Management, Volume 36, Issue 17-18 (2020)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 36, Issue 17-18 (2020)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Volume 36, 2020 Vol 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Special Section: Academy of Marketing Annual Conference 2019 - When you tire of marketing you tire of life

Editorial
‘When you tire of marketing you tire of life’ or why you should attend the Academy of Marketing conference
Mark Tadajewski
Pages: 1611-1614
Published online: 08 Jan 2021
First Page Previewfor‘When you tire of marketing you tire of life’ or why you should attend the Academy of Marketing conference | Full Text | References | PDF (162.1 KB) | EPUB
  • 1503 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access
Article
Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self
Dianne Dean, Rachel Trees & Haseeb Shabbir
Pages: 1615-1634
Published online: 02 Aug 2020
AbstractforExploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self | Full Text | References | PDF (359.8 KB) | EPUB
  • 796 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages
H.P. Samanthika Gallage, Teresa Heath & Caroline Tynan
Pages: 1635-1657
Published online: 16 Dec 2020
AbstractforAdopting and sustaining responsible drinking: reconciling selves amidst conflicting messages | Full Text | References | PDF (403.6 KB) | EPUB
  • 1059 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Prefiguring sustainable living: an ecovillage story
Katherine Casey, Maria Lichrou & Lisa O’Malley
Pages: 1658-1679
Published online: 23 Nov 2020
AbstractforPrefiguring sustainable living: an ecovillage story | Full Text | References | PDF (1.8 MB) | EPUB
  • 2074 Views
  • 31 CrossRef citations
  • 0Altmetric
Article
Feed the world or help the heroes? Exploring how political attitudes influence charitable choice
Andrew Robson & David John Hart
Pages: 1680-1706
Published online: 05 Oct 2020
AbstractforFeed the world or help the heroes? Exploring how political attitudes influence charitable choice | Full Text | References | PDF (431.5 KB) | EPUB
  • 1000 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Is digital advertising effective under conditions of low attention?
Irene Santoso, Malcolm Wright, Giang Trinh & Mark Avis
Pages: 1707-1730
Published online: 19 Aug 2020
AbstractforIs digital advertising effective under conditions of low attention? | Full Text | References | PDF (428.6 KB) | EPUB
  • 3401 Views
  • 18 CrossRef citations
  • 0Altmetric

General Articles

Article
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Paula Rodríguez-Torrico, Lauren Trabold Apadula, Sonia San-Martín & Rebeca San José Cabezudo
Pages: 1731-1761
Published online: 21 Aug 2020
AbstractforHave an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction | Full Text | References | PDF (1.3 MB) | EPUB
  • 2839 Views
  • 35 CrossRef citations
  • 0Altmetric
Article
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Marcelo Vinhal Nepomuceno, Luca M. Visconti & Tolga Cenesizoglu
Pages: 1762-1804
Published online: 06 Oct 2020
AbstractforA model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
  • 1043 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Influencer marketing: brand control, commercial orientation and post credibility
Francisco J. Martínez-López, Rafael Anaya-Sánchez, Irene Esteban-Millat, Harold Torrez-Meruvia, Steven D’Alessandro & Morgan Miles
Pages: 1805-1831
Published online: 14 Sep 2020
AbstractforInfluencer marketing: brand control, commercial orientation and post credibility | Full Text | References | PDF (462.4 KB) | EPUB
  • 16579 Views
  • 57 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
It is not consumption technologies that have put the ‘self’ in peril
Andrei Botez et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
An ontology of consumers as distributed networks: a question of cause and effect
Chloe Preece et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles