Journal of Marketing Management, Volume 36, Issue 7-8 (2020)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 36, Issue 7-8 (2020)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Volume 36, 2020 Vol 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Research Article

Article
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
Francisco J. Martínez-López, Rafael Anaya-Sánchez, Marisel Fernández Giordano & David Lopez-Lopez
Pages: 579-607
Published online: 20 Apr 2020
AbstractforBehind influencer marketing: key marketing decisions and their effects on followers’ responses | Full Text | References | PDF (2 MB) | EPUB
  • 39140 Views
  • 121 CrossRef citations
  • 0Altmetric
Article
The effects of competitive context on consumer response to price changes
Steven Dunn, John Dawes & Svetlana Bogomolova
Pages: 608-632
Published online: 04 Feb 2020
AbstractforThe effects of competitive context on consumer response to price changes | Full Text | References | PDF (2.4 MB) | EPUB
  • 646 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
The analogue diaries of postdigital consumption
Mariam Humayun & Russell Belk
Pages: 633-659
Published online: 14 Feb 2020
AbstractforThe analogue diaries of postdigital consumption | Full Text | References | PDF (2 MB) | EPUB
  • 1755 Views
  • 11 CrossRef citations
  • 0Altmetric
Article
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Teresa Fernandes & Ana Castro
Pages: 660-681
Published online: 10 Feb 2020
AbstractforUnderstanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities | Full Text | References | PDF (1.7 MB) | EPUB
  • 2775 Views
  • 39 CrossRef citations
  • 0Altmetric
Article
Hide and uncover: the use of secrets in marketing
Ivan Fedorenko, Pierre Berthon & Linda Edelman
Pages: 682-704
Published online: 30 Mar 2020
AbstractforHide and uncover: the use of secrets in marketing | Full Text | References | PDF (1.7 MB) | EPUB
  • 603 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Symbolic violence and marketing ECRs in the neoliberal University
Ross Gordon & Nadia Zainuddin
Pages: 705-726
Published online: 07 May 2020
AbstractforSymbolic violence and marketing ECRs in the neoliberal University | Full Text | References | PDF (1.4 MB) | EPUB
  • 624 Views
  • 10 CrossRef citations
  • 0Altmetric
Article
Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration
Matthew B. Shaner, Anton P. Fenik, Charles H. Noble & Kang Bok Lee
Pages: 727-761
Published online: 09 Apr 2020
AbstractforExploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration | Full Text | References | PDF (2.2 MB) | EPUB
  • 432 Views
  • 4 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
It is not consumption technologies that have put the ‘self’ in peril
Andrei Botez et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
An ontology of consumers as distributed networks: a question of cause and effect
Chloe Preece et al.
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles