Journal of Marketing Management, Volume 37, Issue 11-12 (2021)

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Journal of Marketing Management, Volume 37, Issue 11-12 (2021)

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Research Article

Article
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour
Christine Armstrong, Alicia Kulczynski & Stacey Brennan
Pages: 1027-1057
Published online: 21 Jun 2021
AbstractforCue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour | Full Text | References | PDF (10.3 MB) | EPUB
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Article
The social phenomenon of trolling: understanding the discourse and social practices of online provocation
Vlad Demsar, Jan Brace-Govan, Gavin Jack & Sean Sands
Pages: 1058-1090
Published online: 25 Mar 2021
AbstractforThe social phenomenon of trolling: understanding the discourse and social practices of online provocation | Full Text | References | PDF (752.7 KB) | EPUB
  • 1999 Views
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Article
A typology of personalisation practices in marketing in the digital age
Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz & Alev Kocak Alan
Pages: 1091-1122
Published online: 21 Jul 2021
AbstractforA typology of personalisation practices in marketing in the digital age | Full Text | References | PDF (661.6 KB) | EPUB
  • 4599 Views
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Article
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value
Raquel Sánchez-Fernández & David Jiménez-Castillo
Pages: 1123-1147
Published online: 19 Jan 2021
AbstractforHow social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value | Full Text | References | PDF (673.9 KB) | EPUB
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Article
Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study
Hanna Weber, David D. Loschelder, Daniel J. Lang & Arnim Wiek
Pages: 1148-1168
Published online: 15 Mar 2021
AbstractforConnecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study | Full Text | References | PDF (430.9 KB) | EPUB
  • 6991 Views
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Open Access
Article
Scepticism of food labelling versus food advertising: a replication and extension
Debra Jones Ringold
Pages: 1169-1190
Published online: 22 Mar 2021
AbstractforScepticism of food labelling versus food advertising: a replication and extension | Full Text | References | PDF (409 KB) | EPUB
  • 838 Views
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Article
Seller information sharing in online marketplaces
Li Chen & Fengxia Zhu
Pages: 1191-1218
Published online: 01 Apr 2021
AbstractforSeller information sharing in online marketplaces | Full Text | References | PDF (912.9 KB) | EPUB
  • 789 Views
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Article
Pricing in online fashion retailing: implications for research and practice
Steve Wood, Iain Watson & Christoph Teller
Pages: 1219-1242
Published online: 24 Mar 2021
AbstractforPricing in online fashion retailing: implications for research and practice | Full Text | References | PDF (1.1 MB) | EPUB
  • 9405 Views
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Open Access

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